24/7 Channel Will Feature Live X Games 14 Coverage, Interviews, Behind-the-scenes Footage, Highlights of X Games 13 and More, July 16 – August 8SAN DIEGO
ESPN and MediaFLO USA, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), will bring action sports fans the thrills and spills of X Games 14 - the world's premier action sports event - live on their mobile phones, July 31 - August 3. To celebrate this year's event, MediaFLO USA and ESPN will offer EXPN, a dedicated X Games video channel that will run 24/7, July 16 - August 8. MediaFLO USA's award-winning mobile TV service is available to AT&T subscribers as AT&T Mobile TV with FLO and to Verizon Wireless customers as V CAST Mobile TV.
ESPN and MediaFLO USA will air a combined 31 hours of live X Games 14 coverage during the event (July 31 - August 3), allowing fans to follow the drama and showmanship that have made the X Games the biggest action sports event of the year. From the early practice rounds all the way to the finals, action sports fans can watch the BMX Freestyle, Moto X, Skateboard and Rally Car Racing events live, along with additional ESPN-produced segments - all in stunning clarity on their mobile phones.
X Games events will also be re-aired overnight, giving fans the opportunity to catch up on any events they may have missed during the day - or to watch that double backflip one more time. Additionally, the EXPN channel will feature “Best of the X Games” programming in the weeks before and after X Games 14, beginning with replays and analysis of previous X Games (July 16 - July 30), and wrapping up with highlights of X Games 14 (August 4 - August 8). Complete X Games programming schedules are available at www.flotv.com. Programming is subject to change.
In addition to the dedicated EXPN channel, MediaFLO USA is a sponsor of X Games 14 and will maintain a high-visibility presence at the STAPLES Center in Los Angeles and The Home Depot Center in Carson, Calif., as well as with commercials on ESPN, ESPN 2 and ESPN Mobile TV, print advertisements in ESPN The Magazine and Web banners on ESPN.com and EXPN.com.
“The X Games is among the more exciting events of the year for action sports fans,” said Jonathan Barzilay, senior vice president of programming and advertising for MediaFLO USA. “Our mobile TV service - and the dedicated EXPN channel - will bring this amazing event to life for viewers who want to take their favorite sports with them throughout the day.”
In addition to the X Games, MediaFLO USA will continue to bring sports fans an unrivalled array of high-quality sports programming from CBS, ESPN, FOX and NBC Sports on NBC 2Go throughout the year. Since launching service with V CAST Mobile TV from Verizon Wireless in March 2007, MediaFLO USA has delivered more than 3,000 hours of live sports coverage. MediaFLO USA also will feature several not-to-be-missed sports events throughout the summer. Stay tuned for programming details throughout the summer, or visit www.flotv.com, www.att.com/mobiletv or www.verizonwireless.com/mobiletv for updates.
Also available to AT&T subscribers as AT&T Mobile TV with FLO and to Verizon Wireless subscribers as V CAST Mobile TV is an impressive lineup of primetime, news, entertainment and children's content from leading entertainment brands such as CBS, CBS College Sports, CBS News, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC 2GO, NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon. Recent programming highlights include “CSI” (CBS Mobile), “The Hills” and “Real World: Hollywood Season 20” (MTV), “Bones” (FOX Mobile), NBC's “30 Rock” and more.
All programs are available to AT&T and Verizon Wireless subscribers in 58 major metropolitan areas nationwide, including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, San Diego, Seattle and Washington, D.C., among others. Consumers can learn more about the service by visiting www.flotv.com, www.mediaflousa.com, www.att.com/mobiletv or www.verizonwireless.com/mobiletv, or by stopping by local AT&T stores or Verizon Wireless Communications Stores.
About MediaFLO USA Inc.
MediaFLO USA Inc. unleashes the power of TV for mobile consumers, combining the best content, an intuitive user interface and a superior multicast network to deliver a true TV experience. The award-winning FLO TV service from MediaFLO USA offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS, CBS College Sports, CBS News, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC 2Go, NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon. Based in San Diego, Calif., MediaFLO USA is a wholly owned subsidiary of Qualcomm Incorporated.
Qualcomm is a registered trademark of Qualcomm Incorporated. MediaFLO, MediaFLO USA, FLO, and FLO TV are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
July 16, 2008
July 16, 2008