Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today announced the successful conclusion of its annual BREW 2008 Conference, held May 28-30 in San Diego. This year's conference highlighted Qualcomm's initiatives aimed at enabling members of the global wireless value chain to offer compelling mobile content via any network and to any device. More than 2,500 people representing virtually every sector of the wireless industry attended BREW 2008 to learn more about Qualcomm's open and flexible approach to driving the acceleration of Web and data services, and to hear from leading global operators such as Tata Teleservices of India and Telefonica of Spain.
BREW 2008 focused on the tremendous opportunities the BREW solution offers to all tiers of the wireless value chain and on additional options for operators and content providers looking to mobilize compelling content services, many of which are enabled by the newly announced BREW Mobile Platform.
“BREW has been very successful not only for Qualcomm and our customers, but also for the wider industry and developers,” said Andrew Gilbert, executive vice president of Qualcomm and president of Qualcomm Internet Services, MediaFLO Technologies and Qualcomm Europe. “With our recent Plaza announcement, which expands the reach of mobile and Web services, we plan to achieve our stated objective of delivering any content via any network to any device.”
“When people think about BREW, they think about many things: it's a distribution platform, it's a development environment, it's a developer community, and it really is all those things,” said Lee Daniels, vice president of consumer product development, Verizon Wireless. “BREW has enabled us to deliver products and services that are about lifestyle, and that is what our customers are interested in.”
“By working with our industry partners and leveraging Flash technology, Adobe AIR and existing Web technologies, we believe we can accelerate a vision where rich content experiences are available across devices through a consistent, ubiquitous runtime,” said Gary Kovacs, general manager, mobile and device solutions at Adobe. “We share this vision with Qualcomm and believe that the new, innovative BREW Mobile Platform, now integrated with Adobe Flash, will accelerate this opportunity for all of us.”
Notable News at the Show
Qualcomm made several notable announcements at the BREW 2008 Conference, which highlighted the Company's approach to providing advanced mobile services to drive usage of compelling mobile content:
- Qualcomm's upcoming release of Plaza will help operators provide end users with trusted, quick and personalized access to Internet information and services on their mobile devices through directly integrated mobile widgets built using existing Web technologies and tools.
- BREW Mobile Platform is the next generation of Qualcomm's BREW Client software that will incorporate a variety of development languages into a single platform, which will greatly expand the development capabilities to BREW developers. BREW Mobile Platform incorporates Adobe Flash to enable Web developers to create rich mobile applications, user interfaces and Internet content.
- Universal Music Group, the world's leading music company, will leverage Qualcomm's BrandXtend solution to open new channels for content discovery and delivery and extend the brand's line-up of direct-to-consumer mobile content and services for music fans on multiple networks.
Qualcomm Internet Services enables mobile retailing solutions and Internet services that accelerate consumer adoption and usage of mobile data worldwide for its operator, brand & affinity and content provider customers. BREW is a comprehensive solution for customers seeking to bring high-value wireless services to market and enhance the mobile experience for consumers. Customers also can benefit from a portfolio of adaptable, modular products that can be used to address specific mobile retail challenges from general merchandizing to personalized recommendations.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2008 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which BREW and Plaza are deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 30, 2007, and most recent Form 10-Q.
Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. BrandXtend is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
June 03, 2008
June 03, 2008