Press Release

Universal Music Group and Qualcomm Announce Agreement to Expand UMG’s Direct-to-Consumer Mobile Offering

May 29, 2008SAN DIEGO and NEW YORK

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Universal Music Group (UMG), the world's leading music company, and Qualcomm Incorporated, a leading developer and innovator of advanced wireless technologies and data solutions, today announced that UMG will expand its lineup of direct-to-consumer mobile content and services for music fans by leveraging Qualcomm's BrandXtend™ solution. UMG's mobile offering will be available directly to consumers through its artist Web and WAP sites, CD packaging and its portal.

By leveraging BrandXtend, UMG is opening additional channels of content discovery and delivery to music fans everywhere, offering an extensive array of direct-to-consumer mobile products, including ringtones, video ringtones, wallpapers, artist updates and more from thousands of the world's most popular artists. BrandXtend will allow UMG to effectively manage their direct-to-consumer content offering through its comprehensive capabilities including content delivery mechanisms, campaign management and robust merchandising tools which include recommendations, bundles, text campaigns and more. UMG's use of BrandXtend for its direct-to-consumer mobile offerings is intended to help UMG bring even more exciting, new content to consumers through the comprehensive promotion and management tools that the solution provides.

“UMG is committed to providing music fans with even more compelling interactive opportunities to connect with their favorite artists by personalizing their mobile devices,” said Adam Flick, vice president of marketing/digital for Universal Music Group Distribution. “Due to the support we are getting from Qualcomm through BrandXtend, we'll be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices. As the demand for advanced mobile content grows, UMG will continue to lead the way in adopting the latest technology to offer fans the most dynamic interactive musical experiences possible.”

“A direct-to-consumer mobile content offering benefits everyone from the end-user to the brand and the operator, by driving revenue streams,” said Brian Dunphy, senior director and head of brand and affinity relations for Qualcomm Internet Services. “BrandXtend provides UMG with the tools, services and flexibility necessary to take their mobile efforts to the next level with more merchandising and direct marketing tools.”

BrandXtend opens new channels for branded media, entertainment, music and game companies to deliver their content to consumers. A key aspect of BrandXtend is that it provides end users with a reliable and easy-to-use platform for the discovery and delivery of compelling mobile content. BrandXtend is aimed at driving the uptake of mobile content off deck and Qualcomm has collaborated with major brands to bring exciting, new content to operators and end-users, while also supporting the growth of Qualcomm's operator-managed mobile data offerings.

Qualcomm Internet Services enables mobile retailing solutions and Internet services that accelerate consumer adoption and usage of mobile data worldwide for its operator, brand & affinity and content provider customers. BREW® and BrandXtend are comprehensive solutions for customers seeking to bring high-value wireless services to market and enhance the mobile experience for consumers. Customers also can benefit from a portfolio of adaptable, modular products that can be used to address specific mobile retail challenges from general merchandizing to personalized recommendations.

About Universal Music Group
Universal Music Group is the world's leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.

Universal Music Group's record labels include Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Motown Records Group, Universal Music Latino, Universal Records South, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division, Bravado, its merchandising company, and Twenty-First Artists, its full service management division.

Universal Music Group is a unit of Vivendi, a global media and communications company.

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2008 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which BrandXtend is deployed, change in economic conditions of the various markets Qualcomm serves, as well as the other risks detailed from time to time in Qualcomm's SEC reports, including the report on Form 10-K for the year ended September 30, 2007, and most recent Form 10-Q.


Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. BrandXtend is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners

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