uiOne-based Mobile Themes Allow WMG to Push Mobile Content and Connect FansSAN DIEGO
Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and mobile data solutions, and Warner Music Group (NYSE: WMG), today announced that WMG is developing a series of over-the-air, downloadable, artist-branded themes for mobile phones, which feature popular WMG artists and are based on Qualcomm's uiOne™ offering.
WMG's artist themes will contain many features, including a series of mobile skins that will allow fans to customize the look and feel of their mobile phones. In one file download, Qualcomm's uiOne technology also will allow WMG to offer fans additional mobile products, such as ringtones, wallpapers, full-track songs, games and more, from their favorite artists. WMG's themes are expected to be made available to wireless operators that deploy uiOne. Qualcomm's uiOne offering provides the wireless value chain with the means to advance the wireless experience via rich, integrated and dynamic user interfaces that can be updated over the air.
“uiOne is an important accomplishment in the evolution of mobile personalization products,” said George White, senior vice president of strategy and product development, Warner Music Group. “Mobile themes using Qualcomm's uiOne technology offer a compelling music product that combines images, ringtones and even video in a one file download structure. Fans now have an easy way to personalize the mobile handset to showcase content from their favorite Warner Music artists. We are excited to work with our mobile operator partners to offer uiOne-based themes as part of our ongoing commitment to expand the music-based content our artists produce.”
“Qualcomm is thrilled to work with Warner Music, one of the entertainment industry's marquee names,” said Brian Dunphy, senior director and head of brand and affinity relations for Qualcomm Internet Services. “Warner Music's decision to create themes for its artists validates not only the advantages of the uiOne offering, but also the opportunity that exists across the entire wireless marketplace to deliver a customized user experience to mobile customers. The uiOne offering provides an avenue for promoting additional content to subscribers and further driving wireless data use for content providers and wireless service providers alike.”
Qualcomm and WMG made the announcement at the BREW 2007 Conference, taking place June 20 - 22 in San Diego. For more information on the Conference, please visit: www.brew2007.com
BREW solutions change the way people relate to wireless data services. By enabling the discovery and delivery of high-value content, BREW creates opportunities for the wireless industry to enhance consumers' mobile data experience. Qualcomm's comprehensive and targeted BREW Signature Solutions offer reduced time to market and lower capital investment for companies providing mobile products and services. Customers also can benefit from several modular BREW offerings, including uiOne, deliveryOne™ and QPoint™, which provide the foundation for customer-differentiated wireless data capabilities.
About Warner Music Group
Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Bad Boy, Cordless, East West, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire, operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. uiOne, deliveryOne and QPoint are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
June 21, 2007
June 21, 2007