Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, was honored for its MediaFLO™ System – an open, mobile broadcasting technology – at the annual Meffy Awards dinner held in Monte Carlo. The Meffys, announced each year by the Mobile Entertainment Forum, are industry awards that recognize technological success and innovation in mobile entertainment and are judged by a panel of independent experts.
“The ‘Best TV and Video Service’ Meffy awarded to MediaFLO represents a great achievement, particularly as it was awarded in Europe where the debate about competing standards for mobile TV is very intense,” said Peggy Johnson, president, Qualcomm Internet Services and MediaFLO Technologies. “We believe an open market built on a sound policy of technology neutrality will provide choice and foster innovation in the industry.”
The TV and Video Service award was based on criteria such as technical, creative or commercial innovation, best use of mobility, ease of use, quantifiable business benefits, proven success in the market, and evidence of increasing the success of the mobile entertainment industry. MediaFLO was honored with the award for clearly illustrating significant competitive advantages throughout the wireless value chain demonstrated by commercial success in the U.S. market, as well as third-party trials held in Europe.
“The Meffys reflect industry trends and recognize the latest technologies and services that are driving growth in the mobile entertainment market,” said Rimma Perelmuter, executive director of the Mobile Entertainment Forum. “With the MediaFLO System, Qualcomm has demonstrated that mass volumes of high-quality multimedia content can be delivered to handsets around the world in a cost-effective way.”
The Meffy Award follows on the heels of the 2007 Wireless Week Excellence Award for Emerging Technologies, which MediaFLO received at CTIA 2007 in Orlando. The Wireless Week award was based in part on the successful deployment and commercial availability of the underlying technology by leading operators. The two awards serve to demonstrate the growing momentum behind FLO™ technology and its growing recognition as a worldwide standard.
FLO technology, a broadcast innovation and key component of the MediaFLO System, is a globally-recognized air interface technology with multiple technical specifications ratified by the Telecommunications Industry Association (TIA). Furthermore, the International Telecommunication Union (ITU-R), recently recognized FLO as an ITU-R recommended technology for the broadcasting of multimedia and data applications for mobile reception on handheld devices. The FLO air interface is designed to increase capacity and coverage, as well as reduce costs for multimedia content delivery to mobile handsets.
MediaFLO technology is a global mobile entertainment platform, enabling broadcasting of high-quality video, audio, Clipcasting™ media and IP datacasting streams to mobile handsets. The MediaFLO System, comprised of the MediaFLO Media Distribution System and FLO technology, is a comprehensive, end-to-end solution designed specifically to address the inherent challenges of distributing large volumes of high-quality mobile multimedia content to wireless subscribers. Invented with mobility in mind, MediaFLO efficiently and cost-effectively addresses the usability, network capacity and device constraints typical of video delivery to mobile handsets. More information about MediaFLO is available at www.mediaflo.com.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.