Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and mobile data solutions, and Amp'd Mobile, a pioneer of fully integrated mobile entertainment, announced the launch of wireless data services based on Qualcomm's BREW® solution to subscribers in Canada. Launched in the Canadian market on March 14, Amp'd Mobile is delivering its line-up of popular, exclusive entertainment content, information applications, messaging and more via TELUS' high-speed CDMA2000® 1xEV-DO wireless network. The launch marks the first commercial deployment of BREW services in Canada.
The deployment of Amp'd Mobile entertainment offerings in Canada builds on the success it has experienced in the United States with its slate of Amp'd Live™ services such as music, 3D games, live streaming sports, concert video and other advanced entertainment applications built for BREW. The success of the Amp'd Mobile service in the United States is evidenced by both the increase in data downloads the operator has seen and the popularity of its mobile entertainment offerings amongst subscribers. According to Amp'd, more than 50 percent of its subscriber base has downloaded or used a BREW game or service in the last 30 days and more than 80 percent have bought or used data services such as video, songs, ringtones and mobile Internet in the same time period.
“Amp'd Mobile's unique approach to mobile entertainment has proven to be a hit among its subscribers in the United States, and we are optimistic that its success, and the continued success of BREW, will translate well with this latest deployment in Canada,” said Arvin Chander, vice president of carrier relations for Qualcomm Internet Services. “We congratulate Amp'd on opening up a new market for its services in Canada and on its significant achievements in the United States.”
“Qualcomm's BREW solution has created the ideal environment for Amp'd to deliver the best in mobile entertainment applications and services to our customers,” said Mike McSherry, senior vice president, emerging technologies at Amp'd Mobile. “3D games, music, streaming video and other rich multimedia services that push the boundaries of what is possible on today's high-speed wireless networks are at the heart of the Amp'd Live offering, and BREW has been a major factor in helping us capitalize on it. We are excited to bring our services to Canada and look forward to working with Qualcomm and TELUS to create the best possible mobile entertainment experience for Canada's wireless consumers.”
BREW solutions change the way people relate to wireless data services. By enabling the discovery and delivery of high-value content, BREW creates opportunities for the wireless industry to enhance consumers' mobile data experience. Qualcomm's comprehensive and targeted BREW Signature Solutions offer reduced time to market and lower capital investment for companies providing mobile products and services. Customers also can benefit from several modular BREW offerings, including uiOne™, deliveryOne™ and QPoint™, which provide the foundation for customer-differentiated wireless data capabilities.
About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the U.S. specifically targeting that demographic. By leveraging the power of broadband wireless (EV-DO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the “mobile graduate” and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.