Mar 27, 2007SAN DIEGO
Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, and KDDI Corporation, who together established MediaFLO Japan Planning Incorporated in December 2005 to pursue the possibility of providing MediaFLO™ service in Japan, today announced encouraging results from an extensive consumer survey of attitudes towards mobile TV. The survey, which was conducted by Accenture Japan Ltd. and included more than 3,000 Japanese consumers, showed that subscribers are far more likely to take up mobile broadcast services when they experience it firsthand, and it provides compelling evidence for the commercial viability of MediaFLO services in the Japanese market.
“We are convinced that the survey results illustrate that paid mobile broadcasting services are attractive to Japanese customers despite the availability of the free ISDB-T service, and we believe that both services can coexist,” said Kazuhiko Masuda, president of MediaFLO Japan Planning Incorporated. “Based on these extremely positive results, MediaFLO Japan Planning Incorporated intends to move forward with preparations for a commercial service in Japan.”
MediaFLO technology offers several advantages over other mobile multicast technologies because it is engineered specifically for the mobile environment. These include higher-quality video and audio, faster channel switching time, superior mobile reception, optimized power consumption and greater capacity than other multicast technologies. Because of its superior throughput and efficient use of spectrum, MediaFLO technology can support more content channels (in the same frequency band) than competing technologies, depending on channel bandwidth allocation.
“We see Japan as a leading market for deployment of advanced mobile services like mobile TV,” said Peggy Johnson, president, Qualcomm Internet Services and MediaFLO Technologies. “The survey results demonstrate the full potential of multichannel broadcasting in Japan, and we will continue to work with KDDI to make MediaFLO available to Japanese consumers. We believe that MediaFLO is the right mobile broadcasting technology for the demanding Japanese audience.”
The survey yielded notable results in three key categories:
Potential Market Size
The MediaFLO System is an end-to-end solution that enables broadcasting of high-quality video, audio streams, Clipcasting media and IP datacasting to mobile handsets. The MediaFLO System is a manageable, scalable, subscription-based distribution system and an efficient over-the-air network solution that provides wireless operators a way to cost-effectively deliver the high-quality audio and video content their subscribers desire. More information about the MediaFLO System is available at www.mediaflo.com.
KDDI is the only Japanese information and communication company that comprehensively provides all communications service, from fixed to mobile. The number of subscribers to the mobile phone services under the au and Tu-Ka brands is over 26 million. See www.kddi.com/english for further information.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company's ability to successfully design and have manufactured significant quantities of components on a timely and profitable basis, the extent and speed to which CDMA and FLO technology are deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 24, 2006, and most recent Form 10-Q.