Press Release

Qualcomm and U.S. Cellular Offer Enhanced Shopping Experience on easyedge Service with Launch of uiOne mShop

Key Benefits Include Improved Promotion and Discovery of Applications

Nov 27, 2006SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced the launch of its mShop™ 1.1 shopping client on U.S. Cellular's easyedgeSM wireless data service. mShop, a key feature of Qualcomm's uiOne™ offering, brings improved discovery, shopping and promotion capabilities to easyedge, allowing U.S. Cellular to better market and deliver wireless data applications and services while improving the overall shopping experience for its subscribers. U.S. Cellular launched its BREW®-enabled easyedge service in 2003 and announced its agreement with Qualcomm for customized user interface support based on the uiOne offering in May 2006.

With mShop, U.S. Cellular can offer a dynamic, on-device shopping portal that can be delivered and updated over-the-air with instant access to shopping and without the delays common in many WAP-based shopping environments. The mShop portal features numerous areas to promote special applications, including a prominent banner area, and offers subscribers new ways to learn about applications and services before they purchase them, including text descriptions and screen shorts.

“At U.S. Cellular, we are committed to providing the very best in customer satisfaction,” said Alan D. Ferber, vice president of marketing and sales operations for U.S. Cellular. “With products and services such as easyedge and mShop, U.S. Cellular delivers on its commitment by connecting customers with useful tools and information.”

“With mShop's on-device portal, applications and services can be purchased with ease and speed,” said Arvin Chander, vice president of carrier relations for Qualcomm Internet Services. “mShop and uiOne give operators new ways to reach customer segments and give customers new ways to discover the applications and services most relevant to them. By receiving more targeted, graphically-rich promotions and more detailed information at the point of purchase, mShop consumers can easily find what they are looking for. U.S. Cellular's decision to launch mShop demonstrates the importance it places on offering a high-quality wireless data experience to its customers.”

The BREW solution drives the discovery and delivery of data services. BREW operators and their subscribers can benefit from several offerings, which include: uiOne for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne™ for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. Qualcomm offers this comprehensive set of BREW offerings to meet the distinct needs of companies delivering mobile products and services around the world.

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.


Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. mShop, uiOne, deliveryOne and marketOne are trademarks of Qualcomm Incorporated. easyedge is a service mark of United States Cellular Corporation. All other trademarks are the property of their respective owners.