Jun 6, 2006SAN DIEGO
Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced the conclusion of the successful BREW 2006 Conference, held May 31-June 2 in San Diego. The sold-out event attracted more than 2,500 attendees from the world's wireless community and delivered on its promise of bringing together mobile industry players for concentrated discourse on the increasing role of data delivery in the wireless marketplace. With this year's theme of “BREW Your Way,” wireless operators, handset manufacturers, publishers, developers, content providers and technology companies from more than 34 countries around the world, highlighted their use of the BREW solution to increase both revenues and market share.
In his keynote, “Telecom Italia's Convergence Strategy: Driving Innovation in Europe's Most Advanced Mobile Market,” Luigi Licciardi, head of handset and technical solutions for Telecom Italia, talked about his company's vision, as well as its plan to collaborate with Qualcomm. Licciardi showcased a full custom Telecom Italia user interface (UI) based on Qualcomm's uiOne™, running on a Samsung z510 WCDMA handset. He noted that with support from Samsung and Qualcomm, Telecom Italia was able to port their entire custom UI implementation to the z510 in just five weeks.
“I really enjoyed the BREW 2006 Conference because it gave Telecom Italia the opportunity to share our vision for the future and get in contact with so many application publishers and developers who are creating interesting and compelling services,” said Licciardi. “The BREW solution offers superior performance which leads to inherent speed and control advantages, and BREW's porting capabilities provide fast time to market.”
Dr. Paul E. Jacobs, Qualcomm CEO, kicked off the show with a presentation titled, “Consumer Experience - A Glance into the Future of Wireless.” On stage, Dr. Jacobs demonstrated the capabilities of Qualcomm's uiOne solution and its ability to drive a contextually relevant wireless experience for consumers. The keynote also highlighted a significant milestone underscoring the mutual success of the BREW community.
“The growth of BREW has proven to be impressive this year with increased users, incredible technological advancements and a countless number of new applications and services - all of which have resulted in more than $700 million in BREW publisher and developer earnings since the launch of the first BREW operator in November 2001,” said Dr. Jacobs. “This figure is clearly a testament to the opportunities and revenue made possible by the BREW solution, and is only the beginning of what Qualcomm envisions the future of BREW to hold for the global wireless community.”
Dr. Jacobs captured the attention of the creative minds in the audience with the unveiling of a new component of Qualcomm's Wireless Reach program in the form of a $1 million fund designed to increase the availability of useful wireless applications in developing countries around the world. Qualcomm will award five grants totaling $500,000 for the most innovative proposals for BREW applications in the areas of healthcare, education, public safety, government and environment. The remaining $500,000 will be used to put the winning proposals into action through new or existing Wireless Reach projects.
“The BREW solution has the power to unleash 3G wireless applications that will transform communities,” said Dr. Jacobs. “Qualcomm looks forward to the innovation that will touch the lives of our fellow citizens through the deployment of truly useful services designed to enhance the day-to-day lives of millions of people on every continent.”
The BREW 2006 Conference featured more than 100 speakers, representing leading technology, wireless and entertainment companies from around the world. Speakers focused on the global BREW community's advancements and opportunities in the areas of customizable UIs, mobile gaming, location-based services, multimedia, mobile messaging, business applications and a host of other segments. Highlights from the BREW 2006 keynotes included:
Key Qualcomm announcements included:
For more news and information about the BREW 2006 Conference, please visit: www.brew2006pressroom.com. More information on Qualcomm's Wireless Reach program can be found at http://www.qualcomm.com/community/wireless_reach.htm. Further details on the new fund for wireless development and the submission process will be available on July 15.
The BREW solution drives the discovery and delivery of data services. BREW subscribers benefit from several offerings, which include: uiOne for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne™ for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. Qualcomm offers this comprehensive set of BREW offerings to meet the needs of companies delivering mobile products and services around the world.
Qualcomm's Wireless Reach initiative empowers underserved communities through the use of third generation wireless technologies (3G). The objective of this initiative is to strengthen economic and social development with a focus on education, government, healthcare and public safety. Wireless Reach creates sustainable 3G projects through partnerships with non-government organizations, universities, government institutions, development agencies and other private sector companies.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.