Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced the conclusion of the successful BREW 2006 Conference, held May 31-June 2 in San Diego. The sold-out event attracted more than 2,500 attendees from the world's wireless community and delivered on its promise of bringing together mobile industry players for concentrated discourse on the increasing role of data delivery in the wireless marketplace. With this year's theme of “BREW Your Way,” wireless operators, handset manufacturers, publishers, developers, content providers and technology companies from more than 34 countries around the world, highlighted their use of the BREW solution to increase both revenues and market share.
In his keynote, “Telecom Italia's Convergence Strategy: Driving Innovation in Europe's Most Advanced Mobile Market,” Luigi Licciardi, head of handset and technical solutions for Telecom Italia, talked about his company's vision, as well as its plan to collaborate with Qualcomm. Licciardi showcased a full custom Telecom Italia user interface (UI) based on Qualcomm's uiOne™, running on a Samsung z510 WCDMA handset. He noted that with support from Samsung and Qualcomm, Telecom Italia was able to port their entire custom UI implementation to the z510 in just five weeks.
“I really enjoyed the BREW 2006 Conference because it gave Telecom Italia the opportunity to share our vision for the future and get in contact with so many application publishers and developers who are creating interesting and compelling services,” said Licciardi. “The BREW solution offers superior performance which leads to inherent speed and control advantages, and BREW's porting capabilities provide fast time to market.”
Dr. Paul E. Jacobs, Qualcomm CEO, kicked off the show with a presentation titled, “Consumer Experience - A Glance into the Future of Wireless.” On stage, Dr. Jacobs demonstrated the capabilities of Qualcomm's uiOne solution and its ability to drive a contextually relevant wireless experience for consumers. The keynote also highlighted a significant milestone underscoring the mutual success of the BREW community.
“The growth of BREW has proven to be impressive this year with increased users, incredible technological advancements and a countless number of new applications and services - all of which have resulted in more than $700 million in BREW publisher and developer earnings since the launch of the first BREW operator in November 2001,” said Dr. Jacobs. “This figure is clearly a testament to the opportunities and revenue made possible by the BREW solution, and is only the beginning of what Qualcomm envisions the future of BREW to hold for the global wireless community.”
Dr. Jacobs captured the attention of the creative minds in the audience with the unveiling of a new component of Qualcomm's Wireless Reach program in the form of a $1 million fund designed to increase the availability of useful wireless applications in developing countries around the world. Qualcomm will award five grants totaling $500,000 for the most innovative proposals for BREW applications in the areas of healthcare, education, public safety, government and environment. The remaining $500,000 will be used to put the winning proposals into action through new or existing Wireless Reach projects.
“The BREW solution has the power to unleash 3G wireless applications that will transform communities,” said Dr. Jacobs. “Qualcomm looks forward to the innovation that will touch the lives of our fellow citizens through the deployment of truly useful services designed to enhance the day-to-day lives of millions of people on every continent.”
The BREW 2006 Conference featured more than 100 speakers, representing leading technology, wireless and entertainment companies from around the world. Speakers focused on the global BREW community's advancements and opportunities in the areas of customizable UIs, mobile gaming, location-based services, multimedia, mobile messaging, business applications and a host of other segments. Highlights from the BREW 2006 keynotes included:
- Peggy Johnson, president of Qualcomm Internet Services and MediaFLO Technologies, unveiled Qualcomm's new BREW Gaming initiative and shared how the BREW solution is evolving in her “BREW and You - Exploring the Evolution of Data Services” keynote. “BREW Gaming is a very important focus for Qualcomm,” said Johnson. “We're committed to elevating the mobile experience with richer 3D games, and we're driving a lot of attention to this idea of cross-platform design and creating gaming-friendly form factors. Not only are we enabling premium 3D titles but also supporting multiplayer experiences over high-speed, low-latency networks.”
- Scott Dinsdale, executive vice president digital operations and new technology for Sony BMG, delivered his “Why Mobile Matters to Body Providers” presentation. He spoke about the role mobile technology plays in marketing music and driving revenue. “We're huge fans of BREW and the future that we see for BREW,” said Dinsdale. “We love its media previewing capabilities and the world of services and applications that the BREW community is building and continuing to evolve.”
- During his “Get It Now!® (WOW!)” presentation, John Stratton, vice president and chief marketing officer for Verizon Wireless, shared that the Get It Now subscriber base has increased by more than 600 percent over the last 36 months, but noted the company plans to use advanced BREW capabilities to give subscribers even more options to purchase data applications and services. “We will be offering retail cards and Web purchasing via BREW Zone,” said Stratton. “These new channels will give our subscribers increased flexibility, a more seamless experience and ultimately drive continued revenue growth for the Get It Now service.”
- Chris Early, studio manager for Microsoft Casual Games, gave a presentation entitled, “What Microsoft's 'Live Anywhere' Vision Means for Mobile Games.” “BREW makes a lot of sense as one of our mobile platforms supporting our overarching “Live Anywhere” vision - it's simply a great ecosystem,” said Early.
Key Qualcomm announcements included:
- BREW publishers and developers have earned more than $700 million to date from the sale of wireless applications and services developed for the BREW solution (see separate release, issued June 1, 2006).
- The BREW Signature Solution for Gaming, a comprehensive gaming solution for wireless service providers that delivers the optimal gaming experience on mobile handsets. The solution packages together all the key components for mobile gaming including uiOne, which enables richer on-device discovery, publisher and franchise-specific micro stores and support for pervasive game-based themes for the handset (see separate release, issued June 1, 2006).
- The availability of Qualcomm's uiOne Software Development Kit 1.2 version for developers, content providers and graphic designers, allowing them to create rich, integrated and dynamic UIs for mobile handsets that can be updated over the air (see separate release, issued May 31, 2006).
- The extension of Microsoft's “Live Anywhere” vision onto the BREW platform (see separate release, issued June 1, 2006).
For more news and information about the BREW 2006 Conference, please visit: www.brew2006pressroom.com. More information on Qualcomm's Wireless Reach program can be found at http://www.qualcomm.com/community/wireless_reach.htm. Further details on the new fund for wireless development and the submission process will be available on July 15.
The BREW solution drives the discovery and delivery of data services. BREW subscribers benefit from several offerings, which include: uiOne for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne™ for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. Qualcomm offers this comprehensive set of BREW offerings to meet the needs of companies delivering mobile products and services around the world.
Qualcomm's Wireless Reach initiative empowers underserved communities through the use of third generation wireless technologies (3G). The objective of this initiative is to strengthen economic and social development with a focus on education, government, healthcare and public safety. Wireless Reach creates sustainable 3G projects through partnerships with non-government organizations, universities, government institutions, development agencies and other private sector companies.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.