Press Release

Qualcomm Takes BREW 2006 to the Next Level with Addition of Telecom Italia and Sprint to an Already Impressive BREW 2006 Conference Agenda

Premiere Players in the Industry Showcase Advanced Data Capabilities at BREW 2006 Conference in San Diego May 31-June 2

May 18, 2006SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced that executives from leading operators, Telecom Italia and Sprint are set to speak at the BREW 2006 Conference, which already features a roster of more than 90 sponsors and exhibitors from all realms of the wireless industry and all corners of the globe. This year's conference takes place May 31-June 2 at the Manchester Grand Hyatt in San Diego. Following a year of notable milestones, deployments and success for the BREW® solution and the worldwide BREW community, the conference promises to deliver a distinct perspective on the progress of data services, as well as potential new trends within the industry. As the latest additions to the conference agenda, Telecom Italia and Sprint will each offer insights into the growth of advanced data services in the United States and Europe. Marking the second straight year a leading European operator has talked about the positive impact of BREW in the market, Luigi Licciardi, head of Handsets & Technical Solutions for Telecom Italia will present, “How Telecom Italia's Convergence Strategy is Driving Innovation in Europe's Most Advanced Mobile Market,” on Friday, June 2, in the general session at 10:20 a.m. Sprint is set to participate in two sessions during the event with Kevin Hunter, development manager for Sprint, leading the “Developing uiOne Themes for Sprint” session on Thursday, June 1, at 2:45 p.m., and Mike McMullen, product manager, Product Realization for Sprint, participating in the “Demystifying LBS Implementation and Deployment” business session on Thursday at 1:30 p.m.

“The impressive growth of both the BREW solution and the BREW 2006 Conference reflects the immense revenue opportunities being realized by operators, publishers and developers worldwide,” said Peggy Johnson, president of Qualcomm Internet Services and MediaFLO Technologies. “Ultimately all members of the wireless value chain are seeking to enrich the end user's experience through compelling services and customization capabilities. It is Qualcomm's commitment to ensure the BREW solution continues evolving to meet these needs and create new market opportunities.”

BREW Your Way
BREW 2006 boasts more than 65 exhibitors that will be showcasing the latest in advanced data capabilities in the BREW Partner Pavilion. As a whole, more than 90 companies from around the world will be participating in this year's event as either exhibitors or sponsors, including the following:

Platinum Sponsors: Digital Orchid, Verizon Wireless

Gold Sponsor: Gameloft

Silver Sponsors: AG Interactive, FusionOne, O2, VOCEL

Bronze Sponsors: AirPlay, EA Mobile, Glu Mobile, Obopay, Superscape, Tira Wireless

Net Café Sponsor: dotPhoto

BREW Developer Awards Sponsor: Motorola

User Experience Lab Sponsor: O2

Bottled Water Sponsor: Picsel Technologies

BREW Your Way Café & Cappuccino Cart Sponsor: Sprint

Conference Pen Sponsor: GAMEVIL

Badge Lanyard Sponsor: Adobe

Luggage Tag Sponsor: Nokia

Media Sponsors: FierceDeveloper, Mobile Enterprise, RCR Wireless News, Wireless Week

Exhibitors: 9 Squared, Adobe, Agilent, AG Interactive, AIRMEDIA, Astute Systems, Autodesk, Axiom Testing, Beijing Oriental Wisdom, Cosmic Games, Digital Orchid, Distinctive Developments, dotPhoto, ECONZ Wireless, Emdigo, Eyespot, Four Corners Development Group, FunMobility, FusionOne, Gameloft, GestureTek, Glu Mobile, Hands-On Mobile, Hitachi Software, Hudson Entertainment, Immersion, Indiagames, Intellisync, Javaground, Juice Wireless, JumpTap, KonaWare, Kyocera Wireless, Lambent, LG Electronics, Lumitrend, M:Metrics, MEDIA SOCKET, MMIM Technologies, Mobile Complete, MobiTV, Monotype Imaging, Motorola, NAVTEQ, NeoMtel, Networks in Motion, Novarra, NSTL, Omnilink Systems, Pantech, Paradox Studios,, Picsel Technologies, Point-I, Portable Internet, Punchcut, Remoba, Rocket Mobile, Scanbuy, Sendum, Sichuan Great Wall Software Technology, Simlife, Superscape, Telcontar, Tele Atlas, Tira Wireless, TOR Anumana, UI Magic, Viva! Vision, WaveMarket, Webdunia

For more information on BREW 2006, please visit

The BREW solution drives the discovery and delivery of data services. BREW subscribers benefit from several offerings, which include: uiOne™ for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne™ for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. Qualcomm offers this comprehensive set of BREW offerings to meet the needs of companies delivering mobile products and services around the world.

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.


Qualcomm is a registered trademark of Qualcomm Incorporated. Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. uiOne, deliveryOne and marketOne are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.