Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, and Thailand's Hutchison CAT Wireless MultiMedia Ltd, a marketer of advanced wireless communication services riding on its CDMA2000 1X network under the “Hutch” brand, today announced that Hutchison CAT has surpassed three million paid downloads since launching advanced wireless data services enabled by Qualcomm's BREW solution in November 2003. Active Hutchison CAT customers have purchased and downloaded an average of 10 applications each since launch, evidencing the quick adoption of the technology and the potential for monetization. The popularity of downloadable wireless content in Thailand is another strong indicator of the ongoing growth of BREW products and services.
The success of Hutchison CAT's wireless data products and services has stemmed largely from its commitment to offering subscribers advanced handsets and convenient plans, which in turn promote the growth of downloadable applications over its CDMA2000 network. To achieve this milestone, Hutchison CAT leveraged the increased revenue realized through application downloads and employed tactics such as offering a high-value promotion package to give existing and new subscribers the ability to purchase a BREW-capable handset. Hutchison CAT subscribers can now take advantage of compelling wireless applications such as ringtones, wallpapers and even a karaoke application on advanced handsets.
“Qualcomm is gratified by Hutchison CAT's overall success and the positive growth it has achieved in application downloads since the launch of BREW services in 2003,” said Bob Briggs, senior vice president of global business relations and marketing for Qualcomm Internet Services. “Hutchison CAT is committed to offering its wireless subscribers the innovative products and services that they demand through the availability of BREW applications and handsets.”
“The BREW solution has been a key differentiator for our advanced wireless data offerings and instrumental to the success of Hutchison CAT in the last three years,” said Mr. Thiraphant Sirisoonthornphibul, vice president of products and services development for Hutchison CAT Wireless MultiMedia Ltd. “Hutch is excited to have reached this figure in such a short amount of time, and we fully expect this number to grow considerably in the future, especially once CDMA technology is fully implemented nationwide.”
The BREW solution drives the discovery and delivery of data services. BREW customers can benefit from several offerings which include: uiOne™ for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne™ for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. Qualcomm offers this comprehensive set of BREW offerings to meet the distinct needs of companies delivering mobile products and services around the world.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.