Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced that the Company will provide citywide coverage of FLO technology during CTIA Wireless 2006, April 5-7 in Las Vegas. FLO technology, a multicast innovation and key component of the MediaFLO system, is an air-interface technology designed to increase capacity and coverage, and reduce cost for multimedia content delivery to mobile handsets. CTIA attendees will be able to view a variety of live MediaFLO demonstrations, both at the Qualcomm booth (Las Vegas Convention Center, Central Hall Booth #2047) and on handsets from commercial device manufacturers, including Kyocera (Central Hall Booth #5426), LG Electronics (Central Hall Booth #125), Motorola (Central Hall Booth #2606), Pantech, Samsung Electronics Co., Ltd. (Central Hall #3226) and Sharp Corporation.
Using two FLO transmitters, the demonstration network will feature multicast of multiple channels of QVGA-quality video content, audio content and data transmissions for IP datacasting applications across the city of Las Vegas. In addition to the video and data application demonstrations being conducted on 3G handsets at the Las Vegas Convention Center, the demonstration is intended to show how FLO technology reduces the network cost of delivering multimedia content by dramatically decreasing the number of transmitters that need to be deployed in a given service area.
“Quality of service, channel capacity and compelling program choices are all critical factors in the success of a wireless multimedia offering, however these factors matter little without the ability to deploy service in an economically efficient way,” said Rob Chandhok, vice president of engineering and international market development for Qualcomm MediaFLO Technologies. “As a multicasting technology engineered specifically for the task of wireless media delivery, FLO technology's coverage advantage allows content to be delivered in a more cost-effective manner than competing technologies. Our demonstration in Las Vegas shows how a FLO-powered network can cover an entire market with fewer transmitters than other technologies, an advantage that can save a wireless multimedia service provider hundreds of millions of dollars in network development and operation costs.”
Engineered specifically for the mobile environment, FLO technology offers several advantages over other mobile multicast technologies, including higher-quality video and audio, faster channel switching time, superior mobile reception, optimized power consumption and greater capacity than other multicast technologies. Specific performance features of FLO technology in a 6 MHz channel include:
- Support for transmitting up to 20 streaming channels of QVGA-quality (320x240 pixels) video at up to 30 frames per second, 10 stereo audio channels (HE AAC+ parametric stereo) and up to 800 minutes of distributed Clipcast™ content per day (short-format video clips)
- An average channel switching time of less than two seconds
In addition, FLO technology-based multimedia multicasting will complement wireless operators' CDMA2000®/EV-DO and WCDMA/HSDPA cellular network data and voice services, delivering content to the same cellular handsets used on these 3G networks.
The MediaFLO system is an end-to-end solution that enables multicasting of high-quality video, audio streams, Clipcast media and IP datacasting to mobile handsets. It is comprised of the MediaFLO Media Distribution System (MDS) and FLO technology. The MediaFLO system is a manageable, scalable, subscription-based distribution system and an efficient over-the-air network solution that provides wireless operators a way to cost-effectively deliver the high-quality audio and video content their subscribers desire. More information about the MediaFLO system is available at www.mediaflo.com.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2005 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.