Press Release

Qualcomm and Telecom New Zealand Announce Agreement to Deploy uiOne™ Offering

Mar 13, 2006SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced an agreement for customised user interface (UI) support, based on Qualcomm's uiOne platform, with Telecom New Zealand, a leading Australasian communications provider. To be known as “Themes,” the uiOne offering will initially be made available to Telecom's New Zealand customers with the Sanyo 7500 handset.

“Themes” represents an evolution of wallpapers and animated screensavers, allowing users to change both the background and the icons on the phone's three main screens: front/standby; main menu; and my favorites. “Themes” will cost NZ$4.95 to download.

“The fact that Telecom New Zealand is the first operator with plans to deploy the uiOne platform in the Asia Pacific region demonstrates its commitment to offering personalized 3G services to its subscribers,” said Bob Briggs, vice president of business relations and marketing for Qualcomm Internet Services. “As custom UIs continue to become a key focus for operators around the world seeking to differentiate their service offerings from competitors, the uiOne offering remains the most viable choice for operators wishing to develop and deploy an advanced user experience.”

“Telecom New Zealand views its deployment of the uiOne offering as the logical next step in continuing to offer the next generation of mobile services to New Zealanders,” said Kevin Kenrick, general manager Mobile for Telecom New Zealand. “Our subscribers have come to expect the utmost in service and technology from our wireless service, and the 'Themes' uiOne offering lets us offer the most technologically advanced way of providing a wholly customised end user experience.”

The BREW® solution enhances the wireless experience for consumers and creates new services and revenue streams for the mobile marketplace. BREW customers can benefit from these offerings which include: uiOne for rich, integrated and dynamic user experiences on wireless devices; deliveryOne™ for differentiated and tightly integrated in-network support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes rich media titles, flexible management and monetization, content provider settlement and business intelligence services. Qualcomm offers this comprehensive set of BREW offerings to meet the distinct needs of companies delivering mobile services around the world.

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2005 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company's ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed to which CDMA and the uiOne platform are deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 25, 2005, and most recent Form 10-Q.


Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. uiOne, deliveryOne, and marketOne are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

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