Press Release

Qualcomm and Samsung Electronics Conduct FLO™ Technology Demonstration at 2006 International CES

Demonstration Shows the Most Compelling Wireless Multimedia Technology Available on Samsung 3G Handsets

Jan 4, 2006SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced the Company will conduct a live, over-the-air demonstration of FLO Technology with Samsung Electronics Co., Ltd., a global leader in telecommunication and digital convergence technologies. The demonstration will be among the first featuring FLO Technology on handsets from major device manufacturer Samsung, and will take place during the 2006 International CES in Las Vegas, Jan. 5-8, in Samsung Electronics' Booth #11033, LVCC Central Hall.

FLO Technology, a multicast innovation and key component of the MediaFLO™ System, is an air-interface technology designed to increase capacity and coverage and reduce cost for multimedia content delivery to mobile handsets. The demonstration will feature over-the-air delivery and viewing of multiple channels of wireless multimedia content, both streaming video and multicast packet data.

"Feature-rich handsets that support high-quality video and deliver superior sound are critical in any solution that promises to deliver an optimum mobile video service to wireless subscribers," said Rob Chandhok, vice president of engineering and market development for Qualcomm MediaFLO Technologies. "We're pleased to be demonstrating FLO Technology with Samsung handsets. Steps like this will help to bring advanced wireless multimedia services to customers around the world."

Beyond its MediaFLO capabilities, Samsung's handsets will feature a two-megapixel camera with flash, video (MPEG4/H.263/H.264/WMV) and audio (MP3/AAC/AAC+/WMA) support, and a microSD external memory slot. The phone's iconic swivel screen design will allow users to view video content in landscape mode, further enhancing the multimedia experience.

"By combining Samsung's world-class wireless phone design and technology with MediaFLO's simple and intuitive end-to-end system, we're creating a compelling multimedia solution and consumer experience," said Hunbae Kim, vice president of mobile research and development team, Samsung Electronics. "With demand for mobile multimedia services rising among wireless consumers, we recognize that many opportunities can open up for our business by using Qualcomm's FLO mobile video technology."

Engineered specifically for the mobile environment, FLO Technology offers several advantages over other OFDM-based mobile multicast technologies, including higher-quality video and audio, faster channel switching time, superior mobile reception, optimized power consumption and greater capacity than other multicast technologies. Specific performance features of FLO Technology include:

  • Support for up to 20 streaming channels of QVGA (320x240 pixels) quality video at up to 30 frames per second, 10 stereo audio channels (HE AAC+ parametric stereo) and up to 800 minutes of stored Clipcast™ content per day (short-format video clips)
  • An average channel switching time of 1.5 seconds without buffering or progress bars

FLO also reduces the network cost of delivering multimedia content by dramatically decreasing the number of transmitters that need to be deployed. In addition, FLO Technology-based multimedia multicasting will complement wireless operators' CDMA2000® 1X, 1xEV-DO and WCDMA cellular network data and voice services, delivering content to the same cellular handsets used on these 3G networks.

MediaFLO USA Inc. is a wholly owned subsidiary of Qualcomm Incorporated, offering interactive wireless multimedia services to consumers in cooperation with U.S. wireless operators. The nationwide network, based on Qualcomm's FLO technology and using the MediaFLO Media Distribution System, will deliver multimedia content to mobile devices in the 700 MHz spectrum for which Qualcomm holds licenses with a nationwide footprint. MediaFLO USA Inc. expects to begin commercial operation of the new network in the fourth quarter of 2006, creating market opportunities for the entire wireless value chain and delivering on the promise of wireless multimedia to subscribers.

FLO Technology is supported by the FLO Forum (, an organization responsible for driving the global standardization of the technology. More than 25 leading wireless industry companies from around the world have joined together through the FLO Forum to ensure FLO Technology specifications will be open and available to a wide range of technology providers, and equipment and handset manufacturers.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,600 people in over 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, and TFT-LCDs. For more information, please visit

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2005 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company's ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed to which CDMA and FLO Technology are deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 25, 2005, and most recent Form 10-Q.

Qualcomm is a registered trademark of Qualcomm Incorporated. MediaFLO and FLO are trademarks of Qualcomm Incorporated. CDMA2000 is a registered trademark of the Telecommunications Industry Association (TIA USA). All other trademarks are the property of their respective owners.

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