Demonstration Shows Advanced Mobile Multimedia Service Capabilities of FLO on LG Mobile PhonesSAN DIEGO
Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced the Company will conduct live, over-the-air demonstrations of FLO Technology, featuring delivery and viewing of multiple channels of wireless multimedia content, on handsets from LG Electronics MobileComm (LG), a pioneer in multimedia convergence technology. The demonstration will take place during the 2006 International CES in Las Vegas, Jan. 5-8, in LG Electronics' Booth #8214, LVCC Central Hall.Qualcomm's FLO Technology demonstrations at CES are the first handset demos with major device manufacturer LG. FLO Technology, a multicast innovation and key component of the MediaFLO™ System, is an air-interface technology designed to offer the most capacity and coverage available while reducing for cellular operators the cost of delivering multimedia content to mobile handsets.
"Rich mobile media delivery requires a robust air interface like FLO. The user experience is optimized when users are able to access services on full-feature handsets that support sharp video and high quality audio," said Rob Chandhok, vice president of engineering and market development for Qualcomm MediaFLO Technologies. "Our demonstrations at CES show that leading handset providers, like LG, recognize the quality and capacity that FLO Technology offers. Seeing FLO Technology in action will assure users that they are experiencing the most advanced multimedia service available."
"FLO Technology will allow us to offer innovative devices to our customers. It gives us the ability to deliver rich, real-time multicast streams of content on our phones, with superior quality and minimal lag time," said Juno Cho, president for LG Electronics MobileComm USA. "LG is committed to delivering the most robust services to our customers to enhance their mobile lifestyle."
Engineered specifically for the mobile environment, FLO Technology offers several advantages over other OFDM-based mobile multicast technologies, including higher-quality video and audio, faster channel switching time, superior mobile reception, optimized power consumption and greater capacity than other multicast technologies. Specific performance features of FLO Technology include:
- Support for up to 20 streaming channels of QVGA (320x240 pixels) quality video at up to 30 frames per second, 10 stereo audio channels (HE AAC+ parametric stereo) and up to 800 minutes of stored Clipcast™ content per day (short-format video clips)
- An average channel switching time of 1.5 seconds without buffering or progress bars
FLO Technology reduces the network cost of delivering multimedia content by dramatically decreasing the number of transmitters that need to be deployed. In addition, FLO Technology-based multimedia multicasting will complement wireless operators' CDMA2000® 1X, 1xEV-DO and WCDMA cellular network data and voice services, delivering content to the same cellular handsets used on these 3G networks.
MediaFLO USA Inc. is a wholly owned subsidiary of Qualcomm Incorporated, offering interactive wireless multimedia services to consumers in cooperation with U.S. wireless operators. The nationwide network, based on Qualcomm's FLO technology and using the MediaFLO Media Distribution System, will deliver multimedia content to mobile devices in the 700 MHz spectrum for which Qualcomm holds licenses with a nationwide footprint. MediaFLO USA Inc. expects to begin commercial operation of the new network in the fourth quarter of 2006, creating market opportunities for the entire wireless value chain and delivering on the promise of wireless multimedia to subscribers.
FLO Technology is supported by the FLO Forum (www.floforum.org), an organization responsible for driving the global standardization of the technology. More than 25 leading wireless industry companies from around the world have joined the FLO Forum to ensure FLO Technology specifications will be open and available to a wide range of technology providers, and equipment and handset manufacturers.
LG Electronics (Korea Stock Exchange: 6657.KS), established in 1958 as Korea's pioneer consumer electronics company, is a major global force in Electronics and Information and Communications products. More than 55,000 employees working in 76 overseas subsidiaries and marketing units around the world strengthen LG Electronics' core competencies in three main business areas: Digital Appliance, Digital Display & Media, and Telecommunication Equipment & Handset. LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives easier than ever. For more information, please visit www.lgusa.com.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2005 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company's ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed to which CDMA and FLO Technology are deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 25, 2005, and most recent Form 10-Q.
Qualcomm is a registered trademark of Qualcomm Incorporated. MediaFLO and FLO are trademarks of Qualcomm Incorporated. CDMA2000 is a registered trademark of the Telecommunications Industry Association (TIA USA). All other trademarks are the property of their respective owners.
January 04, 2006January 04, 2006