Press Release

FLO Forum Created to Promote Standardization of FLO™ Technology and Worldwide Adoption of FLO-based Services

Jul 26, 2005FREMONT, CA

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The FLO Forum, a non-profit industry association with its members: Amoi, BBEF, Harris Corporation, Huawei, Korea Telecom, KYOCERA, LG Electronics, LG Telecom, MediaFLO USA, Inc., Pantech & Curitel, Qualcomm, Roundbox, SANYO Electric Co., Ltd., Sharp Corporation and ZTE, today announced the creation of the FLO Forum (www.floforum.org), an organization composed of wireless industry leaders that will work together in order to promote the development of products and services related to the delivery of advanced multimedia services to wireless devices around the world using FLO™ (Forward Link Only) technology. The FLO Forum, to be headquartered in Fremont, Calif., will work with regional and global industry consortia, regulatory bodies and designated standards organizations in support of the standardization of FLO technologies, and develop equipment compliance and certification processes for FLO products.

“The industry acumen and depth of technology experience offered by these companies will enable the FLO Forum to develop common industry practices thus smoothing the adoption and deployment of FLO technology,” said Rich Sulpizio, president of MediaFLO USA, Incorporated. “This in turn will create new revenue streams for operators, content providers and manufacturers.”

The FLO technology was designed specifically for a terrestrial mobile multimedia environment, making its performance characteristics ideally suited for use in cellular handset operation. FLO technology will ensure more robust mobile performance and higher capacity than other technologies, without compromising power consumption, efficiency, performance or user experience. The technology also reduces the network cost of delivering multimedia content by dramatically decreasing the number of transmitters that need to be deployed. In addition, FLO technology-based multimedia multicasting will complement wireless operators' existing networks by delivering multimedia content to cellular handsets used on these networks.

About the FLO Forum
The FLO Forum is a multi-company initiative committed to advancing the global standardization of FLO™ technology. Composed of industry-leading organizations including: Amoi, BBEF, Harris Corporation, Huawei, Korea Telecom, KYOCERA, LG Electronics, LG Telecom, MediaFLO USA, Inc., Pantech & Curitel, Qualcomm, Roundbox, SANYO Electric Co., Ltd., Sharp Corporation and ZTE, the FLO Forum is working to develop products and services, based on FLO technology, that enable the delivery of advanced multimedia services to wireless consumers. The FLO Forum oversees the evolution of the air interface specification for FLO™, promotes its standardization, and manages compliance and certification benchmarks for the technology. For more information on membership and the FLO Forum, please visit www.floforum.org.

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