Qualcomm Incorporated (Nasdaq: QCOM) and Macromedia (Nasdaq: MACR) today announced an agreement under which Macromedia may distribute Flash-based mobile applications developed using the BREW solution. With more than 98 percent penetration on Internet-connected desktop computers and more than 30 million Flash-enabled devices shipping, Flash enables the delivery of rich content, applications and communications across all platforms. In addition to the agreement, Macromedia has signed on as an Elite member of the BREW Alliance Program.
“Macromedia believes that great mobile experiences build great business,” said Al Ramadan, executive vice president and general manager, mobile and devices, Macromedia. “Delivering Flash content and applications on BREW will help us achieve our mission to provide a solution that supports the development of a new generation of creative, innovative and visually stunning content, communications and applications.”
“The line is blurring between feature-rich content on PCs and on mobile phones and devices as we see technologies like Flash make their way to the wireless realm,” said Gina Lombardi, senior vice president of marketing and product management for Qualcomm Internet Services. “Macromedia's decision to provide Flash-based services for the BREW solution will allow us to combine the power of two commercially proven technologies, and enable us to enhance the look and feel of BREW applications.”
Macromedia's mobile offerings include Macromedia Flash Lite™ and the Macromedia Flash authoring tool. Flash Lite is the Flash profile specifically developed for mobile phones. The Flash authoring tool enables designers and developers to create rich content and applications across desktops and devices. For more information about Macromedia's mobile and devices vision and strategy, please visit http://www.macromedia.com/mobile.
Qualcomm's BREW solution is designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. BREW products and services include the following: an open, extensible client platform that supports robust system and application software including personalized and branded user interfaces for mass-market devices; a J2EE™-based, modular delivery system that enables the distribution of content, applications and user interfaces to wireless devices across all air interfaces; a dedicated professional services team that supports the integration of customized implementations; and the wireless industry's first global marketplace to support the monetization of applications and services developed in all programming languages. The BREW solution can make the wireless visions of innovative companies a reality.
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2005 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW solution is adopted and deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 26, 2004, and most recent Form 10-Q.
Qualcomm, BREW and Elite BREW are registered trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.