Press Release

Qualcomm Provides deliveryOne™ Suite of Products Allowing Operators to Easily Implement an Open, Unifying Service Delivery Platform for Wireless

Co-Marketing Agreement with ELATA Accelerates deliveryOne’s Content Delivery System, Providing the Power of Qualcomm’s BREW® Solution and ELATA’s senses Product

Jun 2, 2005SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced its deliveryOne suite of products, which includes the Content Delivery System, the BREW Delivery System (BDS) and uiOne™ Delivery System. The Company also announced a cooperative marketing agreement with ELATA, a global leader in mobile content delivery and device management software solutions, to accelerate the Content Delivery System for operators. To date, Qualcomm's deliveryOne and ELATA's senses rich media content delivery system are powering more than 70 commercial networks.

Operators leveraging one or more of the deliveryOne products can quickly introduce new rich content services, such as BREW, streaming video, 3D gaming and the uiOne user interface offering. The flexibility of deliveryOne makes it content, device and infrastructure agnostic - providing support for BREW, Java®, OMA and streaming content in addition to current services such as standard ringtones, images and other applications - for the range of operator feature phones and smartphones for CDMA2000®, WCDMA (UMTS®) and GSM operators.

“With deliveryOne, Qualcomm has expanded its offering and is providing operators with the ability to choose from multiple products that enable them to remain committed to their existing device portfolio and continue evolving their line-up to include handsets with new capabilities and more powerful service options, such as 3D gaming and uiOne based on the BREW platform,” said Gina Lombardi, senior vice president of marketing and product management for Qualcomm Internet Services. “Qualcomm's co-marketing agreement with a leading European company like ELATA provides operators, in Europe and around the world, with the ability to control their existing data services and any new value-added services, without interrupting or adding additional infrastructure to their existing commercial system.”

“Through our joint efforts with Qualcomm, we are enabling operators to deliver a greater volume and choice of mobile content that will take adoption and user revenue to the next level,” said Stephen Dunford, CEO, ELATA Ltd. “We are now seeing the emergence of a mobile content boom with increasing diversity of content, devices and market opportunities. The Content Delivery System has been developed to meet the growing operational requirements of operators and provide the core strategic component of their service delivery platforms. Together with Qualcomm, we're offering a solution that not only consolidates an operator's existing content silos and systems, creating a single management framework, it integrates and unifies other Operations Support Systems/Business Support Systems components, such as billing and customer care, to control and ensure the best possible customer experience.”

The deliveryOne suite allows operators to choose the delivery system or combination of solutions that best suits their needs, and includes the following products:

  • Content Delivery System - a solution that combines Qualcomm's BREW solution and ELATA's senses rich media content delivery system, allowing operators to consolidate all content services for all device platforms under a single service delivery system. The product integrates easily with an operator's back-end billing, customer care and other core network and business systems.
  • uiOne Delivery System - a solution tailored to delivering themes and personalized user experiences with dynamic content, designed for rapid, low-cost integration into an operator's service offering.
  • BREW Delivery System - a solution tailored to work in conjunction with BREW devices to provide an end-to-end content service with added business and security features for operators looking to solve important issues such as device fragmentation and a consistent device experience for end users.

Qualcomm's 'Virtual Marketplace' continues to provide operators with the ability to reduce operating costs by supplementing, or even fully sourcing their portfolio of content through an online catalog and includes developer settlement and reporting capabilities. Qualcomm also provides a number of value-added services including infrastructure hosting, catalog management and professional services. The ELATA senses Adaptive Provisioning Framework enables rapid implementation support for new device types as well as standards-based and/or specialized content formats without having to take services off-line. Operators using the Content Delivery System can choose to take advantage of these additional features and services to further customize a wireless content system that meets their distinct needs.

Qualcomm's BREW solution is designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. BREW products and services include: an open, extensible client platform that supports robust system and application software including personalized and branded user interfaces for mass market devices; a J2EE™-based, modular delivery system that enables the distribution of content, applications and user interfaces to wireless devices across all air interfaces; a dedicated professional services team that supports the integration of customized implementations; and the wireless industry's first global marketplace to support the monetization of applications and services developed in all programming languages. The BREW solution can make the wireless visions of innovative companies a reality.

ELATA, a global leader in mobile content delivery and device management software systems, has invested over US$15 million in developing a comprehensive range of modular, flexible solutions to meet the needs of mobile operators and service providers. ELATA's suite of software products enable mobile operators to manage content from third party providers to create a dynamic content delivery and management system that sits at the core of an operator's Service Delivery Platform (SDP). By addressing these mobile content delivery and device management challenges ELATA enables operators to drive revenues from a mobile content market that is predicted to be worth US$126 billion by 2008. ELATA's software solutions support 26 networks around the world and customers include the 3 Group and Orange France.

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2005 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company's ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed with which the BREW solution is adopted and deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 26, 2004, and most recent Form 10-Q.


Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. uiOne and deliveryOne are trademarks of Qualcomm Incorporated. CDMA2000 is a registered trademark of the Telecommunications Industry Association (TIA USA). UMTS is a registered trademark of ETSI. Java is a registered trademark of Sun Microsystems, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.