Press Release

Qualcomm Announces Powerhouse Line-up for BREW 2005 Conference, June 1-3 in San Diego

Premier Industry Event Features Keynote Speeches by Qualcomm’s CEO-Elect Dr. Paul E. Jacobs, Amp’d Mobile Founder & CEO Peter Adderton and General Session Presentations from KDDI, ESPN Mobile and Verizon Wireless

2005년 5월 11일SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced its extensive agenda of speakers from around the world for its BREW 2005 Conference, to be held June 1-3 at the Manchester Grand Hyatt in San Diego. With a new, larger venue, BREW 2005 offers attendees the opportunity to gain valuable insight into the wireless data industry, as well as collaborate, network and form strategic relationships with leading operators, device manufacturers, publishers, developers and technology providers in the mobile marketplace. Centered on this year's theme of "BREW® for more," BREW 2005 will feature a 30 percent increase in in-depth technical and business sessions lead by respected leaders in the wireless industry and will highlight the global BREW community's advancements and opportunities in the areas of mobile gaming, customizable user interfaces, location-based services, multimedia, mobile messaging, business applications and a host of other segments.

The conference's general session will kick off on Thursday, June 2 with a welcome address from Peggy Johnson, president of Qualcomm Internet Services, followed by a keynote address from Dr. Paul E. Jacobs, Qualcomm CEO-elect. Peter Adderton, founder and CEO of Amp'd Mobile, will deliver the keynote address on Friday, June 3 and the conference will feature additional general session presentations from notable industry leaders, including Makoto Takahashi, vice president and general manager, content and media business sector for KDDI Corporation; Manish Jha, senior vice president for ESPN Mobile and John Stratton, vice president and chief marketing officer for Verizon Wireless.

"We're excited to be hosting our fifth annual BREW conference and are extremely proud of the industry-leading speakers joining us and the comprehensive roster of sessions we've prepared for this year's show," said Peggy Johnson. "In the past year, we've seen the BREW community continue to drive the innovation, creation, proliferation, revenue generation and delivery of wireless data worldwide. The BREW 2005 Conference provides the perfect forum for all members of the BREW value chain to come together, network and find new ways to leverage BREW products and services for the benefit of their business."

BREW 2005 will include more than 50 business and technical sessions and tutorials to provide attendees the latest development tools and networking opportunities. Executives from leading wireless operators, including U.S. Cellular, Movistar and Tata will provide valuable insight on the BREW marketplace and discuss how publishers and developers can be successful in the global wireless data market. This year's conference schedule also boasts a full two days of sessions dedicated to all aspects of mobile gaming, including cross-platform game design and mobile 3D game graphics and audio, featuring insight from Qualcomm's Gaming Group and numerous leading game companies. Mobile gaming sessions include:

  • Cross Platform Multiplayer Games: The Future is Now' on Thursday, June 2 at 12:40 p.m. Panelists include Geoff Graber, general manager for Yahoo! Games, Ichiro Otobe, president and COO for Square Enix Mobile, and John Smedley, president of Sony Online Entertainment.
  • 3D BREW Games: Tips from the Front Lines' on Thursday, June 2 at 4:10 p.m. Panelists include Thor Gunnarsson, vice president of business development for Ideaworks3D, and Eric Bryant, lead programmer for Gameloft.
  • Game Design: Innovating on the Mobile Medium' on Friday, June 3 at 1 p.m. Panelists include Jason Loia, vice president of development for Digital Chocolate, Robert Nashak, vice president of production for Sorrent, Paul Neurath, president and creative director for Floodgate Entertainment, and Scott Lahman, president of publishing for JAMDAT.

The BREW 2005 Developer Awards ceremony will be hosted by Gina Lombardi, senior vice president of marketing and product management for Qualcomm Internet Services, on Friday, June 3 following the morning's first keynote address. The BREW 2005 Developer Awards honor the best applications in the following categories: Best Business Application, Best Location-Based Service Application, Best Communications Application, Best Information Application, Best Entertainment Application, Best Game Application, Best Ringtone Application and Most Innovative Use of Technology. This year's competition also includes a People's Choice Award, in which attendees vote on-site at BREW 2005 for their favorite application based on the finalists named in the eight other award categories.

Conference attendees will also have the opportunity to experience the latest BREW applications and services demonstrated by the more than 70 exhibitors, including BREW operators, handset manufacturers, publishers and developers, showcasing their innovations in the BREW 2005 Partner Pavilion. BREW 2005 is also building on its reputation as the conference to mix business and fun. This year's BREWfest, an exclusive celebration for conference attendees, is scheduled on Thursday, June 2, and features a live performance by one of America's great rock and roll bands, Huey Lewis and The News.

Registration is limited and operators, handset manufacturers, publishers, developers and other industry experts are encouraged to register now as the conference has sold out since its inception in 2001.

Qualcomm's BREW solution is designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. BREW products and services include: an open, extensible client platform that supports robust systems and application software including personalized and branded user interfaces for mass market devices; a J2EE™ -based, modular delivery system that enables the distribution of content, applications and user interfaces to wireless devices across all air interfaces; a dedicated professional services team that supports the integration of customized implementations; and the wireless industry's first global marketplace to support the monetization of applications and services developed in all programming languages. The BREW solution can make the wireless visions of innovative companies a reality.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2004 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

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