Press Release

Qualcomm Supports Growth of Wireless Community in Israel

Company Hosts Local Events Highlighting the Benefits of the BREW Solution and CDMA Technology for Israeli Wireless Industry

Oct 25, 2004TEL AVIV

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced it will host two conferences in support of Israel’s wireless community. On October 26, Qualcomm and BREW® operator Pelephone Communications, Ltd. will co-host the CDMA conference, followed by the first BREW Developers Conference in Israel on October 27. Both events will take place at the Dan Hotel in Tel Aviv.

BREW 2004 Developers Conference – Israel will offer attendees the opportunity to learn how to effectively use the BREW system to develop, distribute and monetize their applications and discuss the key capabilities and advanced features of the BREW solution. The conference will feature high-level technical and business presentations aimed at sharing knowledge and expert resources on generating revenue by offering innovative applications locally through Pelephone and internationally through the BREW Global Publisher (BGP) Program.

“We’re excited to host this BREW Developers Conference in Israel as it affirms Qualcomm’s commitment to fostering an innovative and collaborative environment for the local developer community,” said Gina Lombardi, senior vice president of marketing and product management, Qualcomm Internet Services. “Local developers have played a key role in pioneering the wireless data market in Israel and this conference provides invaluable opportunities for continued growth.”

“The efficiency and flexibility of Qualcomm’s BREW solution has enabled Pelephone to lead the Israeli wireless data market, helping enable its inception and driving the industry to the next exciting phase of development,” said Eilon Agam, vice president of content & VAS at Pelephone. “Pelephone can testify first-hand to the many benefits of the BREW solution and CDMA technology and we’re excited to work with Qualcomm in extending these benefits to developers in Israel.”

On October 26, Qualcomm will host a CDMA Technology Seminar, co-sponsored by Nortel and Motorola, also taking place at the Dan Hotel in Tel Aviv. The seminar will include technical overviews of CDMA-based high speed networks, as well as provide networking opportunities for wireless R&D companies and technology providers in Israel.

Qualcomm’s BREW solution provides products and services that connect the mobile marketplace value chain, which includes publishers, developers, content providers, device manufacturers, operators and consumers.

Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 27 manufacturers have offered more than 150 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many successful operators, including Verizon Wireless, Alaska Communication Systems, ALLTEL, Cellular One, Cellular South, Cricket Communications, MetroPCS, Midwest Wireless, NTELOS, Rural Cellular Corporation and U.S. Cellular in the United States, Bermuda Digital Communications, China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, VIBO in Taiwan, Tata in India, Telstra in Australia, VIVO in Brazil, Iusacell in Mexico, BellSouth Argentina, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth Nicaragua, BellSouth Panama, BellSouth Peru, Movicom in Argentina, Movicom in Uruguay, Telcel and Movilnet in Venezuela, Verizon Dominicana in the Dominican Republic, Verizon Wireless Puerto Rico, Pelephone in Israel and Zapp in Romania.

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW solution is adopted and deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company’s SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.

Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.