Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, congratulates Leap Wireless International, Inc. (OTCBB: LEAP) a leading provider of innovative and value-driven wireless communications services, on the rollout of Cricket Clicks™, its portfolio of downloadable wireless products and services based on Qualcomm’s BREW solution for its operating subsidiary Cricket Communications, Inc. Cricket’s new BREW-based service will offer its customers access to enhanced wireless data applications including ring tones, wallpapers, games, entertainment, sports information, weather, entertainment guides, e-mail and other personal and business content.
“Cricket’s launch of BREW-based service is exciting, giving its customers access to useful, entertaining and easy to use wireless applications,” said Bob Briggs, vice president of business relations and operations for Qualcomm Internet Services. “Offering these capabilities to Cricket subscribers not only demonstrates the company’s commitment to innovation, but enables Cricket to meet the market’s growing demand for enhanced wireless services.”
“Cricket Clicks™ is a great example of how we continue to evolve our products and services to meet the needs of our customers,” said Nitu Arora, vice president, product development for Cricket. “So far, our customers are responding very positively to Cricket Clicks™. Qualcomm’s BREW solution is a great option for our company. As we continue to grow our business, the BREW system enables us to add additional value to our core services and integrates easily into our existing network.”
Cricket Clicks™ was first made available in select markets in June 2004 and is currently available in Pittsburgh, Pa.; Buffalo and Syracuse, N.Y.; and Dayton and Toledo, Ohio. Cricket plans to make Cricket Clicks™ available to all of its customers by 2005. Prices range from $1.50 to $7.99 per application.
Qualcomm’s BREW solution provides products and services that connect the mobile marketplace value chain, which includes publishers, developers, content providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 27 manufacturers have offered more than 150 BREW-enabled device models to consumers.
BREW is successfully enabling the commercial wireless data services of many successful operators, including Verizon Wireless, Alaska Communication Systems, ALLTEL, Cellular One, Cellular South, MetroPCS, Midwest Wireless, NTELOS, Pioneer, Rural Cellular Corporation and U.S. Cellular in the United States, Cellular One Bermuda, China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Tata in India, Telstra in Australia, VIVO in Brazil, Iusacell in Mexico, BellSouth Argentina, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth Nicaragua, BellSouth Panama, BellSouth Peru, Movicom in Argentina, Movicom in Uruguay, Telefonica Moviles in Peru, Telcel and Movilnet in Venezuela, Verizon in the Dominican Republic, Verizon Wireless Puerto Rico, Pelephone in Israel and Zapp in Romania.
Leap, headquartered in San Diego, Calif., is a customer-focused company providing innovative mobile wireless services that are targeted to meet the needs of customers who are under-served by traditional communications companies. With a commitment to predictability, simplicity and value as the foundation of its business, Leap pioneered Cricket service, a simple and affordable wireless alternative to traditional landline service. Cricket service offers customers unlimited anytime minutes within the Cricket calling area over a high-quality, all-digital CDMA network. Operating in 39 markets in 20 states stretching from New York to California, Cricket service is available to customers in more than 840 different municipalities. For more information, please visit www.leapwireless.com
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties including the extent and speed to which the BREW solution is adopted and deployed, change in economic conditions of the various markets served by Qualcomm, as well as the other risks detailed from time to time in the SEC reports of Qualcomm, including each company’s most recent reports on Form 10-K and Form 10-Q.
Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
September 20, 2004September 20, 2004Qualcomm Congratulates Leap’s Cricket® Service on the Rollout of its Cricket Clicks™ BREW®-Based Services Cricket Clicks™ BREW®-Based ServicesQualcomm Congratulates Leap’s Cricket® Service on the Rollout of its Cricket Clicks™ BREW®-Based Services Cricket Clicks™ BREW®-Based Services