Press Release

Brandeis Machinery & Supply Company Selects Qualcomm’s GlobalTRACS® Wireless Equipment Management Solution

Leading Construction and Mining Equipment Distributor Chooses GlobalTRACS Solution Based on Performance and Profitability

Sep 20, 2004SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), a leader in providing wireless data solutions, today announced that Brandeis Machinery & Supply Company, a subsidiary of Bramco LLC and one of the largest distributors of mining and construction equipment in Kentucky, Indiana and Tennessee, plans to outfit its entire rental fleet with the GlobalTRACS equipment management solution.

Brandeis Machinery is the most recent addition to the growing list of heavy equipment distributors that are implementing Qualcomm’s wireless equipment management solution to monitor their fleets for hours of operation, location and other metrics. The GlobalTRACS solution has helped companies increase net revenues and equipment productivity as well as reduce overall maintenance and administrative costs by reliably delivering accurate and timely information about the operation of construction equipment.

“In running a large fleet like ours, we needed a reliable and robust equipment management solution with a proven record of success,” said Charles Leis, president and COO of Bramco. “In addition to giving us the ability to better monitor our fleet and perform scheduled maintenance in a timely manner, deploying Qualcomm’s GlobalTRACS solution will enable us to increase efficiency and productivity, ultimately allowing us to provide better service to our customers.”

“Qualcomm is pleased to be working with Brandeis Machinery & Supply Company, a leading distributor in construction and mining equipment, to help them better manage their assets,” said Tim Lewis, senior director of construction equipment operations for Qualcomm Wireless Business Solutions. “By integrating the GlobalTRACS solution with its existing equipment, Brandeis will be able to streamline operations, increase reporting accuracy and reduce equipment costs.”

Qualcomm’s GlobalTRACS solution is a complete equipment management system, offering ruggedized hardware, state-of-the-art network services and extensive data integration capabilities. The GlobalTRACS solution collects, manages and transmits equipment operating status and location data, all easily accessible through a Web-based application or integrated into existing back-end business software systems. Qualcomm’s Network Management Center,
one of the world’s largest and most reliable wireless data networks, provides wireless service and monitoring support for all GlobalTRACS-enabled equipment and 24-hour customer service.

A subsidiary of Bramco LLC, Brandeis Machinery & Supply helps make up one of the largest construction and mining equipment distribution networks in the United States. Together with its sister company, Power Equipment Company, they have fifteen branches throughout Kentucky, Indiana, Tennessee, Northern Mississippi and Eastern Arkansas. Established in 1908, Brandeis Machinery is America’s leading distributor of Komatsu and Ingersoll Rand equipment and machinery.

Qualcomm is the industry’s global leader in providing high-value wireless data solutions with Network Operations Centers that processes more than nine million transactions each day. Qualcomm has shipped more than 523,000 Qualcomm mobile systems to businesses in more than 39 countries on four continents.

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which GlobalTRACS products are deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company’s SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.

Qualcomm and GlobalTRACS are registered trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

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