Press Release

Qualcomm Congratulates Cellular South on Launch of BREW®-Based Wireless Services in the Southern United States

Jul 27, 2004SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, congratulates Cellular South, one of the largest privately held wireless providers in the United States, on its launch of downloadable wireless applications and services based on Qualcomm's BREW solution. The roll-out of BREW-based services will enable Cellular South subscribers to browse and download a variety of applications, such as e-mail, entertainment and communication services, games and ringtones, on their wireless devices.

"Cellular South joins an esteemed roster of operators who are leading the wireless data services market with their deployment of compelling, feature-rich applications and content based on the BREW solution," said Bob Briggs, vice president of business relations and operations for Qualcomm Internet Services. "Cellular South's launch of the BREW solution demonstrates its commitment to provide superior value-added services to its customers and is further validation of the solution's strengths in rapid implementation."

"Applications powered by the BREW solution will quickly improve our wireless data service offerings and allow our customers to benefit from an enhanced wireless experience," said Jana Long, director of marketing for Cellular South. "Qualcomm's BREW solution is a perfect fit for Cellular South since it will enable us to quickly and effectively provide valuable services tailored to fit the evolving needs of our subscribers."

Qualcomm's BREW solution provides products and services that connect the mobile marketplace value chain, which includes publishers, developers, content providers, device manufacturers, operators and consumers.

Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 27 manufacturers have offered more than 145 BREW-enabled device models to consumers. Cellular South joins many successful operators that have deployed commercial BREW-based wireless data services around the world.

Cellular South is one of the largest privately held wireless providers in the United States. The company is licensed to provide wireless service in five southeastern states - southwest Tennessee, eastern Arkansas, Mississippi, coastal Alabama, and the Florida Panhandle through Walton County - totaling a population of more than five million. Cellular South offers a different kind of wireless service based on the simple premise that customers have rights, including the right to the best network available, and service and pricing that is fair and makes sense. For more information, contact Cellular South at 1-877-CSOUTH1 or visit

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW solution is adopted and deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.

Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

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