Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today unveiled its Developer Extract XML report for the BREW solution. The report provides BREW developers access to important application usage information and may be used for business intelligence reporting and financial reconciliation. The Developer Extract XML will be provided as an XML file and in addition to the information provided in the application usage report, will include information such as mediated usage transactions for applications, extensions and value billing, related to a specific developer.
"The BREW solution's comprehensive business development and technical support helps developers to monetize the applications they've developed for the BREW system," said Gina Lombardi, senior vice president of marketing and product management for Qualcomm Internet Services. "The Developer Extract XML provides developers information they can use to analyze business intelligence about their wireless applications, allowing them to finely tune their products and services with minimal resource and capital investment."
"The Developer Extract XML report should prove to be an invaluable tool for BREW developers due to the critical insight it provides regarding how our applications are being purchased and used," said Bob Fitterman, CTO of Vindigo Studios. "The intelligence provided in the XML reports not only gives us information useful for adjusting the way we market applications to users, but will also assist in billing mediation with our operator partners. The BREW solution's current reporting mechanism is already quite powerful and this elevates it to the next level."
The information within the Developer Extract XML will help developers answer key business intelligence questions about the purchase and use of their applications, such as:
- How well are my applications selling?
- How can I tell which pricing options attract more buyers than others?
- How well are my applications retaining users?
- How can I tell new activated subscriptions from recurring monthly subscriptions?
- How can I tell the number of demonstration use applications that resulted in a purchase or upsale?
- How can I tell which value-add service is attracting buyers?
- How can I tell which phone models show a higher rate of activity for my applications?
Additional information on the Developer Extract XML is available to BREW developers via the BREW Developer Extranet.
Qualcomm's BREW solution provides products and services that connect the mobile marketplace value chain, which includes publishers, application developers, content providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 26 manufacturers have offered more than 135 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many successful operators, including Verizon Wireless, ALLTEL, Cellular One, MetroPCS, Midwest Wireless, NTELOS and U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Telstra in Australia, VIVO in Brazil, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth Nicaragua, BellSouth Panama, BellSouth Perú, Telefónica Móviles in Peru, Movicom in Argentina, Telcel and Movilnet in Venezuela, Verizon Dominican Republic, Verizon Wireless Puerto Rico, Pelephone in Israel and Zapp in Romania.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW solution is deployed and adopted, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.