Jun 7, 2004San Diego
Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today introduced new billing capabilities for the Company's BREW solution. These value billing features allow wireless operators to extend monetization of BREW applications by offering customers additional purchase opportunities within the context of content and applications on their BREW-enabled devices. In addition, value billing enables operators to offer applications through channels beyond wireless devices, such as operator and developer Web sites, kiosks and in-store purchases.
New value billing capabilities within the BREW Distribution System (BDS) enable operators, publishers and developers to build on their established applications, services and brand loyalty by offering additional content relating to specific applications and brands. It can also be extended to create contextual shopping experiences via a BREW-based browser, where users have the option to purchase BREW applications as well as multimedia and other relevant content while viewing a particular Web site.
"The value billing features of the BREW solution leverage existing BREW components and operator interfaces to minimize cost for wireless operators, and give publishers, developers and operators a chance to maximize revenue from their applications," said Gina Lombardi, senior vice president of marketing and product management for Qualcomm Internet Services. "These increased capabilities also create an enhanced, contextually relevant shopping experience for consumers using BREW-enabled devices. The ability to purchase customized or add-on features within their favorite games or to enjoy additional multimedia content on topics of interest, for example, enables a truly personalized wireless atmosphere for consumers."
"One of the strengths of the BREW solution is the flexibility of its billing options. This flexibility helps publishers align their offerings with the wireless consumer's expectations of value," said Mitch Lasky, CEO of JAMDAT Mobile Inc. "Qualcomm is committed to the evolution of the BREW solution and providing technical enhancements that give publishers the elements necessary to strengthen our products and our business."
Value billing creates more flexible billing options for BREW operators with little to no change to the operator's existing back-end billing systems. The BREW solution enables consumer pricing and fulfillment services, while generating all necessary billing and reporting transactions for a subscriber's wireless data billing, including generating a "single check" developer payment settlement from Qualcomm.
Qualcomm's BREW solution provides products and services that connect the mobile marketplace value chain, which includes publishers, application developers, content providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 26 manufacturers have offered more than 135 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many successful operators, including Verizon Wireless, ALLTEL, Cellular One, MetroPCS, Midwest Wireless, NTELOS and U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Telstra in Australia, VIVO in Brazil, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth Nicaragua, BellSouth Panama, BellSouth Perú, Telefónica Móviles in Peru, Movicom in Argentina, Telcel and Movilnet in Venezuela, Verizon Dominican Republic, Verizon Wireless Puerto Rico, Pelephone in Israel and Zapp in Romania.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW solution is deployed and adopted, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.