Jun 7, 2004San Diego
Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced significantly expanded support for the development of fully customized user interfaces (UI) on wireless devices via the BREW solution. Although extensive user interface development has been possible and has been achieved with the BREW solution in the past, the newly released BREW 3.1 client software and BREW UI Toolkit include enhancements and additional tools solely designed to simplify and scale the creation of a complete UI that works across multiple devices.
Operators can now work with handset manufacturers to create an operator-branded UI on the BREW system that can then be standardized and ported to all handset tiers and models that an operator offers to subscribers. Updates to the UI may be made periodically over-the-air (OTA), a key benefit of using the BREW solution for UI development. The OTA updates will allow an operator to "push" new content into the UI, such as branding refreshes, promotions, and entertainment content as well as periodic software updates or feature upgrades.
"By expanding support for the development of user interfaces on the BREW solution, Qualcomm now provides all the software needed to both build and rapidly customize a wireless handset, greatly simplifying customized UI development and maintenance for handset manufacturers," said Jason Kenagy, senior director of product management for Qualcomm Internet Services. "This announcement reinforces our commitment to providing operators the ability to create and update a common user interface across multiple handsets enabling them to differentiate their offerings and better brand their services on the devices themselves. By making UI development more manageable by all parties, a balance can now be achieved in which an operator's differentiation and branding needs can be met and in which device manufacturers are still able to innovate and produce their own unique devices."
"Qualcomm continues to listen to our needs as an operator and advance the technological capabilities of the BREW solution, enabling us to differentiate our services and offer wireless subscribers in Japan the most advanced data offerings," said Seiichiro Sakai, director of Product Management Dept., "au" Service & Product Div., KDDI. "We expect that the BREW UI Toolkit and BREW 3.1 will enable operators to provide a more advanced experience and satisfaction to our customers by their controllability to easily create and update a customized user interface and their flexibility to make changes to these customized UIs over-the-air, while maintaining backward compatibility with BREW 2.1."
The new BREW 3.1 client software provides the underlying system management features for complete device user interface development including: enhancements to the BREW Simulator to support extensive development and testing of a complete user interface on a PC of a complete user interface for wireless enhancements to application stacking and application history functionality used in the starting and resuming of the multiple UI applications on a device; functionality to enable handset manufacturers to more easily control application interruption and resource use - based on the priority, functionality or state of applications and memory on the device; and keypad event capture enhancements to allow macro functions and user input access to underlying UI applications on the device.
The BREW 3.1 client software also includes the expansion, consolidation and enhancement of Application Programming Interfaces (APIs) specifically focused on offering full "out of the box" support for a variety of functions necessary in the development of entire phone user interfaces on devices, including SMS, call management, service status, battery level and status, and other primary annunciators.
With the release of BREW 3.1, Qualcomm also unveiled the BREW UI Toolkit, which provides OEMs and operators with a newly revamped set of resources featuring high quality and extensive default UI controls and surrounding forms that include: pop-ups, scroll bars, progress bars, menuing controls, buttons, etc. Furthermore, the BREW UI Toolkit is an extensible framework that enables OEMs and operators to customize the included default controls as well as expand and add their own customized UI controls. Through the use of the UI tool kit, operators and manufacturers can achieve a rich graphical user interface with themes that apply across all elements of the device user interface, including downloadable applications created by third-party BREW developers.
Qualcomm's BREW system provides products and services that connect the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based applications and content and 26 manufacturers have offered more than 135 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many successful operators, including Verizon Wireless, ALLTEL, Cellular One, MetroPCS, Midwest Wireless, NTELOS and U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Telstra in Australia, VIVO in Brazil, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth Nicaragua, BellSouth Panama, BellSouth Perú, Telefónica Móviles in Peru, Movicom in Argentina, Telcel and Movilnet in Venezuela, Verizon in the Dominican Republic, Verizon Wireless Puerto Rico, Pelephone in Israel, and Zapp in Romania.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW solution is adopted and deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.