Press Release

Qualcomm Announces Integration of the H.264 Video Codec into Chipset Solutions

H.264 Support in Qtv Solution Increases Revenue-Generating Opportunities for Wireless

Mar 22, 2004ATLANTA

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced that the company will integrate the H.264 baseline codec into Qualcomm’s Qtv™ video decoder solution. Now, consumers will be able to play back and stream H.264 content through wireless devices integrated with Qualcomm’s Qtv solution. H.264 is a next-generation codec that provides significantly improved compression capabilities, resulting in higher quality video streaming at lower bit rates. Support for this capability in the Qtv solution will be available in the second half of 2004, beginning with Qualcomm’s MSM6100™, MSM6250™ and MSM6500™ Mobile Station Modem™ (MSM™) chipsets for the development of CDMA2000 and WCDMA (UMTS) products.

"Qualcomm continues to provide advanced video streaming, capture and telephony capabilities to the wireless industry," said Luis Pineda, vice president of marketing and product management for Qualcomm CDMA Technologies. "Enabling our Qtv solution to decode H.264 media files increases the number of digital media standards supported by Qtv and creates additional revenue-generating opportunities for the wireless multimedia marketplace."

H.264 offers enhanced coding efficiency, making it an ideal codec for the limited bandwidth and memory capacity of the wireless multimedia environment. Integrating H.264 into Qualcomm’s fully-tested Qtv solution creates additional wireless multimedia opportunities for operators and content providers, provides faster time-to-market for multimedia-rich wireless handsets and helps accelerate the mass market adoption of wireless multimedia.

Qualcomm’s Qtv solution is a feature-rich software video decoder that enables mobile devices to stream, download and playback multimedia content. The Qtv solution is part of Qualcomm’s Launchpad™ suite of technologies, which encompasses advanced multimedia, connectivity, position location, user interface and removable storage capabilities.

Qualcomm’s Mobile Station Modem (MSM) family of chipsets provides handset manufacturers with a portfolio of solutions to address next-generation 3G handsets. These chipsets support major third-generation (3G) and second-generation (2G) worldwide wireless standards, and enable high resolution multimedia applications, including video, audio, graphics and enhanced 3D animation. The MSM chipsets are highly integrated, single-chip solutions that offer increased processing capacity combined with lower power consumption, resulting in an enhanced user experience.

Qualcomm’s chipsets include access to Qualcomm’s BREW™ solution. The BREW system enables the development and monetization of advanced applications and content, allowing operators and OEMs to differentiate their products and services and increase revenues. Qualcomm’s chipsets are also compatible with the Java® runtime environment; J2ME™ can be built entirely on the chipset as an extension to the BREW solution.

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company’s ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed to which CDMA is deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company’s SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.


Qualcomm is a registered trademark of Qualcomm Incorporated. Mobile Station Modem, MSM6100, MSM6250, MSM6500, MSM, Launchpad, BREW and Qtv are trademarks of Qualcomm Incorporated. Java and J2ME are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.