Press Release

Qualcomm and Iusacell Announce Plans to Bring Wireless Data Services Based on Qualcomm’s BREW® Solution to Subscribers in Mexico

22 Mar 2004ATLANTA

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, and Iusacell, a provider of cellular telephony products and services in Mexico, today announced the companies have signed a definitive agreement for Iusacell to deploy downloadable wireless applications and services based on Qualcomm’s BREW solution. The rollout of BREW-based services will enable subscribers to browse and download a variety of applications — such as e-mail, entertainment, communication services, games and ring tones — on their wireless devices using the operator’s new third-generation (3G) CDMA2000® 1X network.

"The potential for growth in Mexico’s wireless data market is strong, and Qualcomm is excited to team with Iusacell in this endeavor," said Dr. Paul E. Jacobs, president of the Qualcomm Wireless and Internet Group. "Iusacell’s selection of the BREW solution positions it as the leader in the Mexican wireless market and validates the solution as the best option for operators due to its flexibility, ease of implementation and the wide support it receives from an international community of developers."

"We expect services powered by the BREW solution to quickly improve our customers’ wireless experience with ready access to information, entertainment and communication tools through their wireless handsets," said Gustavo Guzman, chief executive officer, Iusacell. "Qualcomm’s BREW solution is a perfect fit for Iusacell. It will enable us to quickly and effectively provide value-added services that respond to the evolving needs of our subscribers."

Qualcomm’s BREW system provides products and services that connect the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators and consumers.

Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 24 manufacturers have offered more than 120 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many very successful operators, including Verizon Wireless, ALLTEL, Cellular One, MetroPCS, Midwest Wireless and U.S. Cellular in the United States; China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Telstra in Australia, VIVO in Brazil, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth Panama, BellSouth Perú, Telefónica Móviles in Peru, Movicom in Argentina, Telcel and Movilnet Venezuela, Verizon Dominican Republic, Verizon Wireless in Puerto Rico, and Pelephone in Israel. Grupo Iusacell, S.A. de C.V. (Iusacell, NYSE: CEL; BMV: CEL) is a wireless cellular and PCS service provider in seven of Mexico’s nine regions, including Mexico City, Guadalajara, Monterrey, Tijuana, Acapulco, Puebla, León and Mérida. The Company’s service regions encompass a total of approximately 92 million POPs, representing approximately 90% of the country’s total population.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW solution is deployed and adopted, change in economic conditions of the various markets the companies serve, as well as the other risks detailed from time to time in Qualcomm’s SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.

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