Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, held its inaugural European BREW Developers Conference on Thursday, Feb. 12, in London. The event brought together more than 125 application publishers and developers as well as European operators and device manufacturers to learn more about the benefits of Qualcomm's BREW offering of products and services.
The conference provided a networking forum for attendees to learn from technical and business tracks dedicated to sharing knowledge and expert resources on using the BREW system to develop applications, customize devices with advanced content including multimedia messaging services (MMS), Web browsers and user interfaces (UI), and to differentiate products and services to increase revenues for mobile operators.
Johan Lodenius, senior vice president of European Business Relations for Qualcomm Internet Services, began the conference with opening remarks. "The first European BREW Developers Conference shows our commitment to building strong, collaborative relationships with European publishers and developers and further demonstrates the solid presence we are building in the European wireless marketplace. Qualcomm is providing the international wireless community with tremendous flexibility and openness through the BREW system - providing control for operators interested in delivering differentiated and compelling value-added services while ensuring they receive a secure, low cost solution that meets their business needs."
The conference featured a keynote presentation by Paul Palmieri, director of business development for Verizon Wireless, and attendees also heard presentations from Luis Avelar, vice president of marketing and innovation for Brazilian operator, VIVO and Trip Hawkins, founder of Electronic Arts.
"The BREW solution has helped us develop a competitive advantage and helped drive our data services all with a low cost for deployment," said Avelar. "For VIVO, the BREW system gives a very rich user experience and really allows us to segment our offering for the market. It also provides the best development environment and the most flexibility, for example our MMS runs on top of BREW."
Rio Caraeff, vice president of Wireless Services, Sony Pictures Digital Networks, presented a case study targeted toward publishers and developers that attended the conference to learn why they should take the steps to create content for the BREW solution. "Sony Pictures Mobile has a significant number of subscribers to its games thanks to the flexibility of the BREW system," said Caraeff. "The BREW solution and system enables us to get our products to market more quickly and efficiently than other mobile platforms."
A panel of successful publishers and developers participated in a roundtable session moderated by Dr. Richard Windsor, analyst, Nomura. Participants included:
- Scott Lahman, president, Publishing, JAMDAT Mobile
- Paul Beardow, chief technology officer, Superscape
- Boris La Croix, executive vice president, Digiplug
- Jim Eckstrom, vice president business development, ACCESS Co. Ltd.
Jan Lezny, senior director of European Business Relations, Qualcomm Internet Services, also hosted a panel session that featured several BREW Global Publishers. Guilherme Rafare, managing director, IN3, and Norbert Chang, chief executive officer, Enorbus, both gave developers at the conference insight into Qualcomm's BREW Global Publisher program and identified the large global market of operators that are looking to offer a wide array of compelling and advanced content. The conference also consisted of several technical sessions as well as an overview of integrating location based services into BREW-based applications.
Qualcomm's BREW system provides products and services that connect the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 24 manufacturers have offered more than 115 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many very successful operators, including Verizon Wireless, ALLTEL, MetroPCS, Midwest Wireless and U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South Korea, Telstra in Australia, VIVO in Brazil, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Panama, BellSouth Perú, Movicom in Argentina, Telcel in Venezuela, Movilnet in Venezuela, Verizon Dominican Republic, Verizon Wireless Puerto Rico and Pelephone in Israel.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in theS&P500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW platform is deployed and the BREW solution is adopted, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.