Press Release

Qualcomm's CMX Multimedia Software Preferred Downloadable Content for China Unicom

Dec 8, 2003SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

SAN DIEGO -- December 8, 2003 -- Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced that its multimedia software, Compact Media ExtensionsTM (CMXTM), has become the most preferred downloadable content for China Unicom. This cost-effective multimedia solution package - which includes support for time-synchronized music, text, graphics and animation - has been successfully adopted by China Unicom's broad subscriber base. Currently, there are more than 30 CMX handset models commercially available, supported by more than 50 CMX-based content providers. To date, China Unicom's U-Magic service supports over 5,000 CMX ringers; nearly 1,000 animation files; and over 200 musical animation files.

"We look forward to the continual leadership role Qualcomm has taken in working with the handset manufacturers to quickly provide them with the necessary tools to deliver enhanced multimedia solutions," said Mr. Wang Yinpei, general manager of China Unicom Value Added Service Department. "We have embraced the support of CMX technology on phones to deliver ringtone and wallpaper downloads, and these have provided a key differentiator in helping us to provide superior service to our customers."

"Qualcomm continues to work with China Unicom and handset manufacturers to find new ways to differentiate their service offering," said Frank Meng, president of Qualcomm China. "CMX has offered us a way to introduce enhanced services to the market, and China Unicom has done very well with the ringtone offering in particular. We intend to further cultivate this market with additional multimedia enhancements."

China Unicom's CMX service enables content partners to create ringtones that offer crystal-clear, high-quality music - from rock and roll to contemporary to movie theme songs. The ringtones can be assigned to individual callers, making identification of incoming calls from family and friends, or important business calls, as simple as naming the tune. Qualcomm will further expand CMX capabilities to include karaoke, bringing together music, text and graphics to create new revenue opportunities for China Unicom. China Unicom and Qualcomm continue to define CMX enhancements to help differentiate China Unicom's service offerings.

Wide adoption of the CMX multimedia software by China Unicom allows local content providers to also support Qualcomm's BREWTM system. China Unicom services also include BREW-based position location applications made possible by Qualcomm's gpsOneTM position location technology. CMX will provide additional enhanced, cost-effective multimedia solutions for China Unicom's significant CDMA subscriber base.

The future CMX software-based system combines high-quality, up to 72-voice music playback with text, graphics, animation and voice, allowing users to personalize their phones by downloading images, ringtones and other entertainment-based content. This low-cost, fully integrated solution is designed for use with Qualcomm Mobile Station ModemTM (MSMTM) MSM6xxx chipsets and system software solutions.

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in theS&P500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company's ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed to which CDMA is deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.


Qualcomm is a registered trademark of Qualcomm Incorporated. CMX, Compact Media Extensions, Mobile Station Modem, MSM, gpsOne and BREW are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.