Commercial Launch of "Hello2 Fun™" Brings Compelling Wireless Content to Subscribers in Rural AmericaSAN DIEGO
Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, congratulates Western Wireless Corporation (Nasdaq: WWCA), operator of Cellular One, on its launch of downloadable wireless products and services based on Qualcomm's BREW system. The Western Wireless BREW-based "Hello2 Fun" service enables Cellular One customers to access enhanced wireless data applications and services ? such as games, ringtones, and other entertainment and business applications ? and download them over the air directly to their wireless device. Western Wireless' CDMA network covers more than 820,000 square miles in the western and midwestern United States and is the largest wireless network devoted to rural communities in America.
"The rapid time to market Western Wireless was able to achieve using the BREW system validates Qualcomm's efforts to provide a flexible solution that enables operators to quickly and easily deploy a high-quality wireless data offering for their subscribers," said Peggy Johnson, president of Qualcomm Internet Services. "The wide array of BREW-enabled handsets and applications that Western Wireless is bringing to market will certainly give their customers plenty of choice, whether they want to be more productive or simply have fun using their mobile phone."
"The launch of the Western Wireless BREW-based services, together with our recent digital network enhancements, demonstrates our commitment to offering Cellular One customers a great wireless experience," said Jerry Gallegos, vice president of marketing at Western Wireless Corporation. "Using the BREW system will assist us in realizing positive results through the deployment of our wireless data services and will continue to position us as a leading provider of wireless communications services to rural America."
Qualcomm's BREW system provides products and services that connect the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 21 manufacturers have offered more than 100 BREW-enabled device models to consumers. Western Wireless joins many very successful operators around the world that have deployed commercial BREW-based wireless data services, including Verizon Wireless, ALLTEL, Midwest Wireless and U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South Korea, Telstra in Australia, VIVO in Brazil, BellSouth International in Colombia as well as BellSouth International in Panama.
Western Wireless Corporation owns and operates the Cellular One brand and is a leading provider of rural communications to more than a million customers in the Western United States. Based in Bellevue, Wash., the company owns and operates wireless cellular phone systems marketed under the Cellular One national brand name in 19 western states. Cellular One has been one of America's most recognized wireless brands for almost 20 years, since the beginning of cellular telephone service. For more information about Western Wireless, visit www.westernwireless.com. Information on Cellular One may be found at CellularOne.com.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which the BREW platform is deployed and the BREW solution is adopted, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.
Qualcomm is a registered trademark of Qualcomm Incorporated. BREW and Binary Runtime Environment for Wireless are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
November 19, 2003November 19, 2003