Press Release

Case New Holland Selects Qualcomm to Provide Wireless Equipment Management System

Nov 14, 2003SAN DIEGO

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

SAN DIEGO - November 14, 2003 - Qualcomm Incorporated (Nasdaq: QCOM), a leader in providing wireless data solutions, today announced that Case New Holland Inc. (CNH), one of the world's largest construction equipment manufacturers, has exclusively endorsed Qualcomm's GlobalTRACS® equipment management system for use on CNH construction equipment.

"Endorsing Qualcomm's GlobalTRACS system for use on our excavators, crawler dozers, wheel loaders, loader backhoes and other state-of-the-art machines makes a definitive statement that leaders in two separate industries - wireless communications and construction equipment manufacturing - can come together to offer the customer an overall, enhanced product that stands to make their business inherently more profitable," said Robin Killian, vice president, Case Construction Equipment. "After reviewing a number of wireless management systems, we found Qualcomm's GlobalTRACS to be superior. GlobalTRACS has a proven record of helping businesses efficiently monitor and locate their assets."

"Qualcomm and CNH have a unique opportunity to offer GlobalTRACS as a fully integrated option on CNH construction equipment enabling CNH customers and dealers to streamline their business operations," said Tim Lewis, senior director of construction equipment operations, Qualcomm Wireless Business Solutions. "This integration of the GlobalTRACS system and CNH's construction equipment provides significant productivity and cost-savings benefits to these dealers, customers, and to the construction equipment industry."

The GlobalTRACS solution is designed to meet the demanding requirements of equipment manufacturers, enabling factory or after-market installation on all vehicle makes and models. The GlobalTRACS system collects, manages and transmits equipment operating status and location data, which can be accessed via an easy-to-use Web-based application, or integrated into existing back-end business software systems.

Bob Bernardi, vice president, New Holland Construction and Kobelco Construction Equipment, North America explained that GlobalTRACS provides a 21st Century-solution to fleet management, allowing vehicle owners/managers to control a fleet in the most efficient and cost-effective manner possible.

"The goal is to keep equipment downtime to a minimum," Bernardi said. "With a GPS device housed in a sealed, cast-aluminum enclosure affixed to a piece of construction equipment, the whereabouts of the machine is known at all times through GlobalTRACS, but that's just one component of this system. In addition to being a theft deterrent/vehicle recovery tool, GlobalTRACS permits remote tracking of operating hours and maintenance schedules, offers maintenance reminders and monitors other critical factors to give the owner/manager a continuous and accurate picture of individual machines and overall fleet productivity. The idea isn't new, but the technology certainly is."

Other advantages of GlobalTRACS include the ability for engine hours to be reported on demand, or at automated intervals. Security management is accomplished through the system creating virtual boundaries or "geo-fences," with both entry and exit alerts. Upgrades to the system can be completed remotely, meaning the owner/manager will not fall behind the technology curve.

Both Bernardi and Killian said that all brands would discontinue their current analog-based system, FleetLink™ for construction equipment.

CNH is a world leader in construction equipment, agricultural tractors and combines, and has one of the industry's largest equipment finance operations. Revenues in 2002 totaled $10 billion. Based in the United States, CNH's network of 12,400 dealers and distributors operates in over 160 countries. CNH construction equipment is sold under the Case Construction, Kobelco Construction, New Holland Construction, FiatAllis, Fiat Kobelco, and O&K brands. CNH agricultural products are sold under the Case IH, New Holland and Steyr brands. For further information, please visit CNH at

Qualcomm is the industry's global leader in providing high-value wireless data solutions with a Network Management Center that processes more than seven million transactions each day and as of October 2003 has shipped over 490,000 Qualcomm mobile systems to businesses in more than 39 countries on four continents.

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in theS&P500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company's ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed to which CDMA is deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q.


Qualcomm and GlobalTRACS are registered trademarks of Qualcomm Incorporated. Case Construction, New Holland Construction and Kobelco Construction are all registered trademarks of Case New Holland. All other trademarks are the property of their respective owners.