Press Release

Qualcomm and Wal-Mart Partner to Alert Truck Drivers about Missing Children

Aug 27, 2003San Diego

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm Incorporated (Nasdaq: QCOM), the leader in mobile communications for the transportation industry, and Wal-Mart Stores, Inc. (NYSE: WMT), the global leader in retailing, today announced that the companies will partner to increase support of the nation's AMBER Plan program through Wal-Mart's newly created "Roadwatch: Missing Child Alert" system. Together the companies will issue the alerts that come through the National Center for Missing and Exploited Children to drivers of Wal-Mart trucks nationwide via Qualcomm'sOmniTRACS® mobile communications system. This program expands Wal-Mart's "Missing Children's Network" efforts to the nation's highways and the watchful eyes of the trucking fleet's drivers. The "Missing Children's Network" is a partnership between Wal-Mart and the National Center for Missing and Exploited Children.

"As the watchdogs of America's highways, truck drivers have the unique ability to help identify and report vehicles and individuals who may be involved in child abductions," said Chris Wolfe, president of Qualcomm Wireless Business Solutions. "By providing timely AMBER alerts directly to drivers in their cabs, we hope to assist in rescuing the hundreds of children who are abducted each year."

"Wal-Mart is committed to helping keep kids safe, and the 'Roadwatch: Missing Child Alert' program allows us to expand our efforts beyond the Wal-Mart stores to the highways," said Dave Reiff, senior vice president of transportation for Wal-Mart Stores, Inc. "We're excited to deploy the 'Roadwatch: Missing Child Alert' system and enable our truck drivers to support the nation's AMBER Plan program and help contribute to the recovery of missing children in the United States."

The AMBER Plan is a voluntary partnership between law-enforcement agencies and broadcasters to activate an urgent bulletin in the most serious child-abduction cases. It was created in 1996 as a legacy to 9-year-old Amber Hagerman, who was kidnapped while riding her bicycle in Arlington, Texas, and then brutally murdered. In response to this heinous crime, Dallas-Fort Worth broadcasters teamed with local police to develop an early warning system to help find abducted children.

NCMEC, a private, 501 (c)(3) nonprofit organization, works in cooperation with the U.S. department of Justice's Office of Juvenile Justice and Delinquency Prevention. NCMEC was established in 1984 as a public-private partnership to help find missing children and combat child sexual exploitation. It has assisted local law-enforcement agencies on more than 89,000 missing child cases, helping to reunite more than 73,000 children with their families. Today, the organization reports a 94-percent recovery rate. For more information about NCMEC, call 1-800-THE-LOST, or visit

Wal-Mart Stores, Inc., operates more than 2,917 discount stores, Supercenters and Neighborhood Markets, and more than 530 SAM'S CLUBS in the United States. Last year, Wal-Mart Stores, Inc., contributed more than $150 million to support communities and local non-profit organizations. Customers raised an additional $75 million with the help of our stores and clubs. Wal-Mart Stores, Inc., has received the 2002 Fortune magazine No. 1 Most Admired Company in the U.S., along with receiving the 2002 Ron Brown Award, the highest Presidential Award recognizing outstanding achievement in employee relations and community initiatives. More information about Wal-Mart can be located online The SAM'S CLUB Web site can be accessed And more information about Wal-Mart's Good Works community involvement is available online

Qualcomm has helped the transportation industry become more efficient since 1988 when the introduction of the OmniTRACS mobile communications system provided transportation companies with an innovative and effective way of managing logistics. Today, Qualcomm's fleet management solutions continue to set the standard by offering products and services that meet and exceed the demands of a constantly changing marketplace. Now withOmniExpress®, a CDMA-based digital wireless communications and tracking system;GlobalTRACS®, an equipment management system for the construction equipment industry; and other industry-leading technologies, Qualcomm continues to expand into new mobile markets.

Qualcomm is the industry's global leader in providing high-value wireless data solutions with a Network Management Center that processes more than seven million transactions each day and has shipped nearly 480,000 Qualcomm mobile systems to businesses in more than 39 countries on four continents.

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in theS&P500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.


Qualcomm, OmniTRACS, OmniExpress and GlobalTRACS are registered trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.