Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, and Sorrent, a leading creator and publisher of games for wireless devices, today announced that Yao Ming Basketball by Sorrent, a wireless game based on Qualcomm's Binary Runtime Environment for Wireless™ (BREW) platform, featuring the likeness and characteristic playing style of basketball star, Yao Ming, will be introduced exclusively for China Unicom's (NYSE: CHU) "U-Magic" wireless data service. Yao Ming Basketball by Sorrent takes advantage of the full features of BREW 2.0 to deliver the sounds and sensations of a fast-paced basketball game with 3D rendered animations and competitive, two-on-two action.
"Like basketball, video games and technology are a big part of my life," said Yao Ming. "I've been playing a preview version of the wireless Yao Ming Basketball game for a few weeks now and I know that China Unicom subscribers will enjoy the fast-paced action of being able to play a pick up game whenever and wherever they choose."
China Unicom, the second largest wireless operator in China, is expected to introduce the game to wireless subscribers this summer. Yao Ming Basketball is one of the most anticipated data applications to be introduced by China Unicom following the operator's successful launch of its BREW-enabled service and its CDMA2000 1X network.
"Sorrent is demonstrating the flexibility and global reach of applications created for the BREW platform," said Gina Lombardi, senior vice president of marketing and product management, Qualcomm Internet Services. "China Unicom is again showing their leadership and commitment to wireless data by giving consumers in China the opportunity to experience the challenge and entertainment of Yao Ming Basketball on their BREW-enabled phones."
Yao Ming Basketball by Sorrent is the first wireless basketball game endorsed by a professional basketball player, and it features gameplay and graphics that are just as compelling and exciting as the Chinese basketball star himself.
"Sorrent is proud to partner with Yao Ming, Qualcomm and China Unicom to deliver the first wireless Yao Ming Basketball game to China Unicom's subscribers," said Isaac Babbs, president of worldwide distribution and marketing for Sorrent. "Since the BREW client supports powerful native application execution, it enabled us to deliver a high-performing game that showcases not only Yao Ming's basketball skills, but also the versatile capabilities of the BREW platform."
Sorrent will be partnering with Qualcomm BREW Global Publisher Mobile Internet Group (MIG) in Beijing to launch the game with China Unicom and Qualcomm in China.
Deployments of the BREW solution continue as operators throughout the world join Verizon Wireless and ALLTEL in the United States, KTF in South Korea, KDDI in Japan, China Unicom, VIVO (the joint venture between Telefónica Móviles and Portugal Telecom) in Brazil and Telstra in Australia, in commercializing BREW-based services. More than 50 BREW-enabled handset models have been offered to consumers worldwide and more than 40 device manufacturers have indicated their interest in the BREW platform.
Qualcomm's BREW solution is a complete product and business system for the development and over-the-air deployment of data services on wireless devices. The BREW solution provides the necessary tools and value-added services to developers, device manufacturers and wireless operators for application development and distribution, device configuration, and billing and payment.
Sorrent is a leading creator and publisher of connected, interactive games for wireless and Internet-capable devices. With its proprietary convergent game platform, Convergence Everywhere Live™, Sorrent allows both mobile and land-based hardware to communicate simultaneously via the Internet. Sorrent games are produced by Sorrent Studios and marketed in partnership with global brands such as FOXSports.com, The X-Files and Yao Ming. Currently, Sorrent games are available on major U.S. wireless carriers including Verizon Wireless, Sprint, AT&T, Cingular and Nextel. Sorrent has set the standard for wireless sports games with its solo and multiplayer games that are connected, persistent and convergent. Headquartered in San Mateo, Calif., Sorrent is funded by NEA and Sienna Ventures. For more information, visit www.sorrent.com.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in theS&P500 Index and is a 2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company's ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed to which CDMA is deployed and the BREW solution is adopted, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 30, 2002, and most recent Form 10-Q.