Mar 17, 2003BEIJING
Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology and Magus Soft Co., Ltd., a leading developer and publisher of mobile entertainment applications, today announced that Magus Soft has been selected as China's first BREW Global Publisher. Qualcomm's BREW solution gives wireless subscribers the ability to personalize their BREW-enabled devices over the air with a wide variety of services, ranging from game and entertainment applications to business, productivity and location-based applications.
As a BREW Global Publisher, Magus Soft is authorized by Qualcomm to import, localize and distribute BREW-enabled applications to China Unicom. This will help Unicom-BREW Wireless Technologies Ltd. (Unicom-BREW), the recently announced joint venture between China Unicom and Qualcomm, foster CDMA adoption through the rapid availability of BREW applications in China. Magus Soft is already working closely with developers from South Korea and Japan to import their applications to China.
Magus Soft's catalog of BREW-enabled applications includes titles like Mobi Escape, an adventure game; Chinese Mahjong; Space Arena, an arcade-like action game; Instant Weather, an information application; and Daily Fortune, an application allowing users to forecast their luck. China Unicom subscribers can currently download Magus Soft applications over the air and run them on their BREW-enabled Kyocera KZ-820 handset. Magus Soft's fascinating and innovative wireless games offer end users a novel and compelling entertainment option ? providing them with an exciting new way to use their mobile devices.
"We are extremely happy to be China's first global publisher for Qualcomm's BREW solution," said Lu Yong, CEO of Magus Soft. "The BREW platform is a strong tool for game developers like Magus Soft. Because native BREW applications are written in C, developers have been able to apply their previous development experience to the wireless environment. The BREW platform provides a direct interface to hardware devices, which means our games run much faster and we can create much higher quality applications."
"Qualcomm selected Magus Soft as China's first BREW Global Publisher because of the company's commitment to delivering both high quality and compelling BREW-enabled applications," said Gina Lombardi, senior vice president of marketing and product management, Qualcomm Internet Services. "As a BREW Global Publisher, Magus Soft is going to experience significant advantages, including reduced time to market on BREW applications, additional revenue share opportunities and access to brand name applications from other regions."
In August 2002, China Unicom announced its plans to launch BREW-enabled services in the first half of 2003. On February 26, 2003, China Unicom and Qualcomm announced that they had established a joint venture to foster the development of a domestic BREW developer community in China. The newly formed joint venture, Unicom-BREW, will provide Chinese developers technical support and training on Qualcomm's Binary Runtime Environment for Wireless™ (BREW) mobile data platform. The BREW solution creates a global marketplace for application developers, enabling them to distribute their wireless content to BREW operators around the world.
Deployment of the BREW solution continues as operators throughout the world join Verizon Wireless and ALLTEL in the United States, KTF in South Korea, KDDI in Japan and China Unicom in commercializing BREW-based services. The joint venture between Telefónica Móviles and Portugal Telecom plans to roll out BREW-based services to subscribers in Latin America this month. More than 40 BREW-enabled handset models have been offered to consumers worldwide and more than 40 device manufacturers have indicated their interest in the BREW platform.
Qualcomm's BREW solution is a complete product and business ecosystem for the development and over-the-air deployment of data services on wireless devices. The BREW solution provides the necessary tools and value-added services to developers, device manufacturers and wireless operators for applications development and distribution, device configuration, and billing and payment.
Magus Soft (Beijing) Co., Ltd., a leading developer and publisher of mobile games and entertainment applications, has developed a broad game portfolio covering all relevant genres (classic, action, strategy, sport, etc.) and all platforms (SMS, WAP, J2ME and BREW). The games have been published in China, Japan and Southeast Asia. Magus Soft received Ericsson's 2001 "Dragon Award" for the superior quality of its games. Magus Soft is a leading developer of downloadable games, as well as a premier developer with a variety of BREW applications. Find more information on the Web at www.magus-soft.com.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company's ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed to which CDMA is deployed and the BREW solution is adopted, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 30, 2002, and most recent Form 10-Q.