Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced that Charles Yu has joined the company as director and general manager of Qualcomm Internet Services (QIS) China. In his new position, Yu will be responsible for directing QIS operations in China including managing relationships with wireless service providers in China for deployment of services based on Qualcomm's Binary Runtime Environment for Wireless™ (BREW™) platform.
"Charles Yu is a great addition to our team, especially as interest in the BREW solution continues to grow in China," said Peggy Johnson, president of Qualcomm Internet Services. "Charles will play a vital role in helping Qualcomm's wireless industry partners in China, from network operators to handset manufacturers and application developers, establish business opportunities based on the complete BREW technology and business solution."
Yu has more than ten years' experience in technical and business development roles at a number of high tech companies. Prior to joining Qualcomm, Yu worked for Sun Microsystems, where he was responsible for wireless business development activities in China.
Yu holds a bachelor's degree in mathematics and physics from Albright College and a master's degree in electrical and computer engineering from Purdue University.
Qualcomm's BREW platform is a thin application execution environment that provides an open, standard platform for wireless devices. The BREW platform is part of a complete, end-to-end solution for wireless applications development, device configuration, application distribution, and billing and payment. The complete BREW solution includes the BREW SDKTM (Software Development Kit) for developers, the BREW applications platform and porting tools for device manufacturers, and the BDS (BREW Distribution System) that is controlled and managed by carriers enabling them to easily get applications from developers to market and coordinate the billing and payment process. Carriers' BREW-based services will enable consumers to customize their handsets by downloading applications over the air from a carrier's application download server. The BREW platform is a product of Qualcomm Internet Services division within the Qualcomm Wireless & Internet group of Qualcomm Incorporated.