SAN DIEGO -- November 8, 2001 -- Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced that it has signed a non-binding memorandum of understanding (MOU) with handset manufacturer SANYO to develop new handsets to support Qualcomm's Binary Runtime Environment for Wireless™ (BREW™). Mattel, Inc. (NYSE: MAT), the world's largest toy manufacturer, the World Wrestling Federation Entertainment, Inc. (NYSE: WWFE), an integrated media and entertainment company, and leading targeted media company PRIMEDIA have announced their intent to develop applications for the BREW platform. These companies, representing some of the world's most popular brand names, are looking to offer a variety of compelling wireless applications in the entertainment and gaming categories that consumers will be able to download over the air, anytime, anywhere using BREW-enabled handsets. Mexican carrier Iusacell, a property of Verizon International, has also stated their intent to provide BREW products and services to its subscribers.
"As interest in the BREW platform grows, consumers around the world can begin to anticipate the exceptional products and services that will provide a genuinely useful wireless Internet experience," said Gina Lombardi, senior vice president of marketing and product management for Qualcomm Internet Services. "Manufacturers, carriers and leading entertainment brands are clearly recognizing the enormous benefits that the BREW platform provides for both their business and for customers."
"Mattel is excited to bring its popular games brands, UNO and Magic 8 Ball, to wireless devices," said Amy Boylan, senior vice president, New Media for Boys/Entertainment at Mattel. "Through the BREW platform, we will be able to provide our popular games to users on the go."
"The WWFE supports the BREW platform," said Julie Hoffman, chief marketing officer for World Wrestling Federation Entertainment, Inc. "We are excited about the possibilities that the BREW platform offers to connect with our fans wherever and whenever they want to connect through advanced downloadable mobile applications."
"PRIMEDIA's Business Magazines and Media Group is focused on unlocking the tremendous value of its content across numerous platforms and in particular through wireless," said Tim Andrews, CEO of PRIMEDIA Business Magazines and Media. "Qualcomm is clearly at the forefront of delivering content in a wireless world and their success to date makes them an ideal company to support our efforts."
Qualcomm's BREW platform is a thin, standardized execution environment that resides in handsets. Native BREW applications are written in C/C++. While BREW supports programming in other languages, such as Java and XML, C/C++ is used as the primary language by significantly more developers worldwide than any other language, according to International Data Corp. Qualcomm's BREW initiative is the only approach that offers developers, OEMs and carriers a complete, end-to-end solution for wireless applications development, device configuration, application distribution, and billing and payment. The complete BREW solution includes the BREW Software Development Kit™ (SDK) for developers, the BREW application platform and porting tools for device manufacturers, and the BREW Distribution System (BDS) that enables developers and their carrier customers to get applications to market and coordinates the billing and payment processes for them. Carriers' BREW-based services will enable consumers to customize their handsets by downloading applications over the air from a carrier's application download server.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. The Company's business areas include CDMA chipsets and system software; technology licensing; the BREW applications platform; Eudora® e-mail software; digital cinema systems; and satellite-based systems including portions of the Globalstar™ system and wireless fleet management systems, OmniTRACS® and OmniExpress®. Qualcomm owns patents that are essential to all of the CDMA wireless telecommunications standards that have been adopted or proposed for adoption by standards-setting bodies worldwide. Qualcomm has licensed its essential CDMA patent portfolio to more than 100 telecommunications equipment manufacturers worldwide. Headquartered in San Diego, Calif., Qualcomm is included in theS&P500 Index and is a 2001 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent to which any of the MOUs may result in binding definitive agreements or actual development of products, the Company's ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed to which CDMA is deployed and the BREW platform is adopted, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 30, 2001, and most recent Form 10-Q.