Qualcomm Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, attracted more than 800 wireless application developers, device manufacturers, carriers and other wireless industry professionals from around the world to its inaugural "BREW 2001: Developer and 3G Technology Conference," May 8-10, 2001. The commercial release of the BREW Software Development Kit (SDK™) took place at the conference and is now available for download athttp://brew.qualcomm.com.
In a wide range of general and breakout sessions, conference attendees explored exciting wireless application development opportunities enabled by Qualcomm's new Binary Runtime Environment for Wireless™ (BREW™) platform and third-generation (3G) CDMA wireless technology.
Dr. Paul E. Jacobs, Qualcomm executive vice president, opened the conference by providing attendees a look at the opportunities that the BREW platform, a very thin applications environment for wireless devices, is bringing to the wireless market and to the end user. The BREW platform provides applications developers with an open, standard platform upon which to develop their products.
"By providing a unified platform to develop, download and execute wireless data applications, the BREW platform enables a broad range of compelling, useful new software and services, and opens the door to a global market of hundreds of millions of subscribers," said Jacobs.
When focusing on benefits to consumers, Jacobs commented that the killer application has already been created. "The killer app. is BREW's ability to download applications," Jacobs said.
Second-day general session speeches included: "BREWing the Wireless Telecosm," by renowned technology writer and futurist George Gilder; "The Technology and Economic Importance of a State-of-the-Art Wireless Device Platform," by Philippe Kahn, founder, chairman and CEO of LightSurf Inc.; and "Chipsets for a Multimode World," by Tony Thornley, Qualcomm executive vice president and chief financial officer. Panel discussions with developers and wireless carriers covered, "Writing BREW Applications for 3G Services" and "Expanding Markets: Wireless Data Trends and the Need for Client and Client/Service Applications."
Qualcomm also provided a detailed technical overview of the BREW architecture and training sessions on how to create wireless applications using the SDK. The SDK includes Windows®-based tools that allow developers to create and test applications in a standard development environment.
"With the commercial release of the SDK, developers worldwide can begin writing applications for the BREW platform, taking us one step closer to the release of BREW-enabled commercial services later this year," said Peggy Johnson, senior vice president of Qualcomm and general manager of Qualcomm Internet Services. "Qualcomm is excited to bring opportunities that the BREW platform offers to wireless application developers. During the conference, we received overwhelmingly positive feedback from the developers in attendance."
The conference showcased three tracks dedicated to the business and technical aspects of the BREW initiative, as well as 3G technology market opportunities.
The tracks included:
DEVELOPER BUSINESS TRACK
- Monetization Options and Payment Cycle
- The BREW Developer Alliance Program
- Where BREW Fits in the World Among Microbrowsers, J2ME, Operating Systems and Other Platforms
- Mobilizing Your Music
- Wireless Data Strategy
- Position Location Applications
DEVELOPER TECHNICAL TRACK
- BREW Technology Overview
- Getting Started with the BREW Software Development Kit
- Advanced Topics: Networking
- Advanced Topics: Graphics
- Receiving the "TRUE BREW" Compatible Stamp
3G TECHNOLOGY WIRELESS MARKET TRACK
- 3G CDMA
- Wireless Data: Myths, Realities&Trends
- New Dimensions: adVENTURES in the Wireless Internet
- The Economics Driving Wireless Internet
To access selected audio rebroadcasts of the conference, please visit the Events Section athttp://brew.qualcomm.com until July 1, 2001.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. The Company's business areas include CDMA integrated circuits and system software; technology licensing; the BREW applications platform; Eudora® e-mail software; digital cinema systems; and satellite-based systems including portions of the Globalstar™ system and wireless fleet management systems, OmniTRACS® and OmniExpress™. Qualcomm owns patents that are essential to all of the CDMA wireless telecommunications standards that have been adopted or proposed for adoption by standards-setting bodies worldwide. Qualcomm has licensed its essential CDMA patent portfolio to more than 100 telecommunications equipment manufacturers worldwide. Headquartered in San Diego, Calif., Qualcomm is included in theS&P500 Index and is a 2001 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent to which any developers eventually bring applications of the sort described to market, the Company's ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed to which CDMA is deployed and the BREW platform is adopted and deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 24, 2000, and most recent Form 10-Q.