Qualcomm Incorporated (Nasdaq: QCOM), a leader in digital wireless communications and advanced electronic messaging solutions for the Internet, today announced plans to localize and introduce the latest version of its popular Eudora® email software to the European market in the second half of 2000. Under a new sponsor-supported business model that was launched in the United States earlier this week, Qualcomm will make the industrial-strength version of the program available to European consumers for free. Members of the Eudora Products management team will demonstrate the new Eudora 4.3 software and present the related business opportunities in meetings with media companies, Internet Service Providers (ISPs) and industry analysts at CeBIT 2000.
"We see outstanding growth potential in Europe for Eudora email, especially given the unique benefits that our new business model offers to consumers and advertisers," said Jeffrey K. Belk, vice president and general manager of Qualcomm Eudora Products. "By providing all of the features that were previously available only in the retail version of the product (suggested retail price U.S. $49.95) in a free Sponsored mode, we're creating a great new value proposition for consumers. And by enabling advertisers to tap into the large and growing base of Eudora users on a country by country basis, we're providing a powerful new way to reach an attractive audience -- in a very 'sticky' medium with virtually guaranteed face time."
Benefits to Advertisers
Unlike other advertising vehicles available on the Web, Eudora gives sponsors the ability to reach a large Internet audience for a predictable period of time without competing messages. The software serves advertisements into a window within the user interface. Ads are only displayed while the email program is in active use, including time when the user is working in email off-line. Because the vast majority of Eudora users spend at least 30 minutes each day working in email, this new offering provides a very attractive vehicle for relationship marketing and e-commerce. Sponsors' ad links will also be stored in Eudora's new Link History, a feature that will enable users to return to ads or offers of particular interest.
Early Success in the United States
The new Sponsored mode of Eudora is being well received by U.S. advertisers and consumers. More than 250,000 users from dozens of countries have downloaded and tested the preview beta release of the software, and since the commercial release earlier this week, the rate of downloads is now surging much higher. Agreements have already been secured with many U.S. advertisers, including companies in the automotive, finance, telecommunications and retail industries.
The U.S. version of the new Eudora 4.3 software release can be downloaded free of charge from www.eudora.com. This version (in English) is expected to be available from international distributors within the first half of 2000. Qualcomm plans to introduce the localized versions of Eudora email into European markets in the second half of 2000.
Business Development Activities at CeBIT
Qualcomm's Eudora Products will be exhibiting at CeBIT inside the U.S. Software, Internet and Peripherals Pavilion, Hall #6, Stand #F20, Booth #F15. Members of the Eudora senior management team will also be on-site to conduct business development meetings.
First developed by Internet pioneer Steve Dorner in 1989-1990, Eudora email has been recognized with more than 70 industry awards, and is now used by over 20 million people worldwide. With the release of Eudora 4.3, Qualcomm is once again taking the lead in providing innovative Internet email solutions. Going forward, the Company plans to expand both the functionality and the reach of its Eudora product line by adding more useful features and developing new versions for emerging platforms such as wireless devices and Internet appliances.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. The Company's business areas include integrated CDMA chipsets and system software; technology licensing; Eudora email software for Windows® and Macintosh® computing platforms; and satellite-based systems including OmniTRACS® and portions of the Globalstar™ system. Headquartered in San Diego, Calif., Qualcomm is included in theS&P500 Index and is a 1999 FORTUNE 500® company traded on the Nasdaq under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including timely product development, the Company's ability to successfully manufacture significant quantities of CDMA or other equipment on a timely and profitable basis, and those related to performance guarantees, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 26, 1999, and most recent Form 10-Q.