SAN DIEGO -- January 19, 2000 -- Qualcomm Incorporated (Nasdaq: QCOM), a leader in digital wireless communications and advanced electronic messaging solutions for the Internet, today announced the appointment of William E. Ganon as vice president of advertising sales for Qualcomm Eudora Products. Ganon will drive the advertising sales for the new sponsor-supported mode of Qualcomm's popular Eudora® email software. As part of the new Eudora 4.3 release, scheduled for commercial launch in the first quarter of 2000, Qualcomm will offer the full software program to users at no charge, supported by advertising in the interface. The Eudora 4.3 preview beta release is now available for download at www.eudora.com.
Ganon brings more than 20 years of advertising experience to his new role with Eudora. He most recently served as the director of national sales development at Newsweek magazine, where he was responsible for developing and managing integrated advertising programs for top corporate advertisers. He previously acted as the western advertising director, responsible for advertising sales staff in Newsweek's Western United States offices, and as the publication's New York sales manager. Prior to that, Ganon was with Sunset Magazine, serving as a sales representative in the New York branch. Ganon has also held various media planning and media buying positions with Saatchi&Saatchi and Foote, Cone&Belding advertising firms in New York.
"With his clear understanding of advertisers' needs, Bill Ganon will be instrumental in helping us extend the Eudora business model into new areas. He has already begun to recruit a select group of sponsors to tap into this large and attractive user base," said Jeffrey K. Belk, vice president and general manager of Qualcomm's Eudora Products. "I personally welcome Bill's leadership and vision for the new Eudora."
"Eudora's new product configuration gives advertisers an unprecedented opportunity to build long-standing relationships within an interactive environment that our audience uses daily. Combined with a quiet, non-competitive ad environment and unsurpassed metrics, it offers advertisers an effective new venue for online communication," said Ganon. "I look forward to working in this unique advertising medium and expect Eudora to play a pivotal role in the evolution of Internet advertising." As a leader in developing and delivering digital communications, Qualcomm was early to recognize email as an important communications tool for the future. The company acquired the rights to Eudora and launched it as a consumer product in 1993. Since its initial launch, the computer industry has recognized Eudora with more than 70 industry awards. Today, more than 20 million people worldwide use Eudora Light® freeware or Eudora Pro®, the full-featured retail version of the product (street price US $49). Eudora 4.3, scheduled for commercial release in the first quarter of 2000, offers yet another choice for users with the addition of a full-featured Sponsored mode, which is available for free. In this respect, the new Eudora offering sets a precedent among industrial-strength email clients.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. The Company's business areas include integrated CDMA chipsets and system software; technology licensing; Eudora email software for Windows® and Macintosh® computing platforms; and satellite-based systems including OmniTRACS® and portions of the Globalstar™ system. Headquartered in San Diego, Calif., Qualcomm is included in theS&P500 Index and is a 1999 FORTUNE 500® company traded on the Nasdaq under the ticker symbol QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including timely product development, the Company's ability to successfully manufacture significant quantities of CDMA or other equipment on a timely and profitable basis, and those related to performance guarantees, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 26, 1999, and most recent Form 10-Q.