Dec 16, 1996SAN DIEGO
Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
Qualcomm Incorporated (NASDAQ:QCOM), a leader in wireless communications and advanced electronic messaging solutions for the Internet, today announced new international research indicating more than 18 million people now use Eudora Pro™ and Eudora Light™ software as their primary Internet email solution. The new findings confirm that the Eudora family of products is the world's most widely used Internet email software.
The study found that more than 96 percent of Eudora® software users are satisfied with the brand overall—a higher rating than other Internet email products. Eudora products also received better user satisfaction scores than other Internet email brands in every individual area tested, with significantly higher ratings in key areas:
The Research Spectrum conducted the international study as an email survey on usage patterns and preferences of over 2,000 home and business users of Internet email. Seventy-six percent of respondents had been using Internet email for over six months, indicating a user sampling that was familiar with the Internet email experience. Based on parameters defined in earlier studies by Find/SVP, IDC and other leading research firms, the new survey indicates an 80 percent increase over the 10 million users of Eudora email software products previously estimated in January 1996 research by Matrix Information Directory Services.
"Our technology leadership, elegant product design and focused marketing strategy have been key in the significant growth of our installed base and high levels of customer satisfaction. Most importantly, we listen to our customers," stated Craig Brenner, director of Worldwide Marketing for Qualcomm's Eudora division. "Based on the early success of Eudora Pro 3.0 software, the enhanced features in new Eudora Light 3.0.1 freeware and our high level of user satisfaction, we expect to continue to extend the Eudora brand's dominance and eclipse the competition in the Internet email market."
The survey confirmed the apparent relationship between building strong user interest and long term customer loyalty with the distribution of unrestricted-use, completely functional Internet freeware, a marketing strategy pioneered by the Eudora division. The research found that nearly 50 percent of the Eudora Pro software users surveyed had used Eudora Light software before upgrading to the commercial version. Findings also indicated that over half of all Eudora software users obtained their first Internet email software from Internet Service Providers (ISPs).
"We've already proven that a long term commitment to free software, such as Eudora Light, can significantly contribute to the success of building sales of commercial products, such as Eudora Pro," Brenner said. "We are now taking that strategy to the next level by offering the most feature-rich free Internet email on the market." He noted that the Eudora division is launching an exciting new marketing campaign to increase ISP referrals for both Eudora Light and Eudora Pro software. ISPs interested in participating in this program can get information on the Eudora website at http://www.eudora.com/ISP.
Introduced in 1988, Eudora software was among the first applications to enable user-friendly Internet email management via a graphical interface. Products in the Eudora software family have been either licensed for distribution or purchased for use by a large number of key industry players. OEM and bundling agreements include industry leaders such as Microsoft, IBM, NETCOM and 3Com. Eudora Pro software has been licensed to a wide range of corporations including MCI, Cisco, GTE, Lockheed Martin and Schlumberger, and many of the world's leading universities, including MIT, Stanford, The University of California, Brown and Cornell, use Eudora Internet email software.
Qualcomm's award-winning Eudora Pro software and Eudora Light software are feature-rich, best-of-breed Internet-based email packages that deliver exceptional levels of functionality, ease-of-use and flexibility for the Windows®, Macintosh® and Newton® platforms. Eudora Pro 3.0 software offers numerous new features, including more powerful filtering, enhanced interface, expanded directory services and address management capabilities, and a unique Extended Messaging Services API which allows third-party developers to provide plug-in applications—making it one of the most powerful email management and productivity tools available. Eudora Light 3.0.1 software sets new standards for Internet email freeware with a wide range of enhanced capabilities. The Eudora division is also developing comprehensive client/server solutions for electronic messaging in the corporate environment. For more information regarding the Eudora family of products, visit the division's World Wide Web site at http://www.eudora.com.
Headquartered in San Diego, Qualcomm develops, manufactures, markets, licenses and operates advanced communications systems and products based on its proprietary digital wireless technologies. The Company's primary product areas are the OmniTRACS® system (a geostationary satellite-based, mobile communications system providing two-way data and position reporting services), CDMA wireless communications systems and products and, in conjunction with others, the development of the Globalstar(tm) low-earth-orbit (LEO) satellite communications system. Other Company products include Eudora Pro electronic mail software, ASIC products, and communications equipment and systems for government and commercial customers worldwide. For more information on Qualcomm products and technologies, please visit the Company's web site at http://www.qualcomm.com.
The Research Spectrum is a full-service marketing research firm specializing in online and email surveys for leading firms in a wide range of industries. Founded in 1983, the company's San Francisco headquarters provides complete in-house project management, data collection, tabulation and analytical services. The Research Spectrum has completed over 1,000 projects for more than 200 different clients, including technology leaders such as Apple Computer, AT&T, Epson America, Hewlett-Packard, IBM, MACWORLD, NETCOM, Silicon Graphics and Sun Microsystems.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including timely product development and commercial implementation of the Company's CDMA technology, continued growth in the CDMA subscriber population and the scale up and operations of CDMA systems, timing and receipt of license fees and royalties, the Company's ability to successfully manufacture significant quantities of CDMA or other equipment on a timely and profitable basis and those related to performance guarantees, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 29, 1996 and most recent Form 10-Qs.
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