May 19, 2021
Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
Imagine innovation powerful enough to change lives — and accessible enough to impact the world. That’s the power of Snapdragon.
Today, we announced the latest in Snapdragon groundbreaking mobile technologies, the Qualcomm Snapdragon 778G 5G Mobile Platform. This ultimate multimedia triple threat delivers cutting-edge mobile gaming, accelerated AI, and dazzling video capture. These and other premium features help deliver the mobile experiences consumers deserve — experiences that can enrich lives.
Take, for example, the favelas of Brazil — low-income neighborhoods that face both economic challenges and societal discrimination. In these areas, esports offer new opportunities for the youth. Thousands of young Brazilians spend hours competing online, gaining the potential for national recognition, new income, and the means to improve their circumstances. Technology via esports is not only a safe and fun activity but can also offer the possibility of prosperity.
Raphael Garcia + Snapdragon
May 19, 2021 | 1:37
More people deserve opportunities like this — to chase their dreams and turn passions into professions. The Snapdragon 778G is the digital platform that can help make this possible.
Dazzling video capture
Did you know that over five billion YouTube videos are watched globally every day? Many people make millions on self-curated content, with niches ranging from gaming to baking to social commentary.
Everyone starts somewhere. With a device enabled with Snapdragon 778G 5G in hand, your chance is here. A lightning-fast triple Qualcomm Spectra 570L ISP allows you to capture incredible content your followers will love — and “like.”
Picture this: You’re on a ski trip, vlogging for your travel-based video channel. You hop on the lift, where the views are so spectacular you simply must capture them — and fast. Should you film the most breathtaking mountain range in the distance? Focus on the quaint ski lodge directly below? Record the entire epic landscape? With the Snapdragon 778G, you don’t have to choose. The Qualcomm Spectra 570L captures from three lenses (wide, ultra-wide, and telephoto videos) at once, with parallel processing at up to 2 gigapixels per second. Plus, you can use the front-facing camera, too. Then, all you need to do is add commentary that makes the captured video content truly yours — and speaks to your unique point of view.
Qualcomm Spectra 570L also enables computational HDR, merging the best color, contrast, and brightness from three videos into one stellar memory. This feature especially shines in outdoor and nature scenes, which means your followers will get to experience all the dynamic details in your vlogs.
You can also capture 4K HDR videos packed with over a billion shades of color. These videos are compatible with YouTube and Google Photos in HDR, so you can back up your 4K HDR videos to these services and then share with your friends in HDR.
Plus, you aren’t limited to daytime content creation. With on-device AI working in tandem with our triple ISP, you’ll capture brilliant, clear footage even after the sun goes down. Night skiing, anyone?
This platform isn’t just a tool — it’s an opportunity. A chance for creators to up the ante on their video content and attract new followers. Who's to say the next multi-million-dollar vlogger can’t be you?
At Qualcomm Technologies, we know that high-quality camera capabilities combined with advanced AI take your photos and videos from good to professional quality — and that’s what this mobile platform can help you do. The Snapdragon 778G utilizes our 6th gen Qualcomm Artificial Intelligence (AI) Engine, complete with a 2x performance improvement over its predecessor. At the heart is the updated Qualcomm Hexagon 770 Processor with a fused AI accelerator architecture. You’ll enjoy faster, more intuitive capture, gaming, video calls, and more — thanks to the incredible 12 TOPS performance (that’s 12 trillion operations per second).
By utilizing hardware this advanced, our Qualcomm Platform Solutions Ecosystem (PSE) program members work with us to enhance the user experiences even more. Take ArcSoft, for example, whose Super Smooth Zoom runs seamlessly on the 6th gen Qualcomm AI Engine in tandem with our triple ISP. Arcsoft’s AI-based Auto Zoom feature can also run simultaneously, which follows and focuses on your selected subject and smoothly transitioning between the wide, ultra-wide, and telephoto.
5G Summit 2021: Snapdragon 778G Demo -ArcSoft Smooth Zoom
May 19, 2021 | 0:19
Remember that ski trip? Now imagine capturing the perfect shot of your travel buddy conquering a black diamond run. In the past, you had to manually focus, zooming clumsily in and out while your hands froze outside of your ski gloves. Not now. The Qualcomm AI Engine and triple ISP intuitively locks onto your subject, focusing in an instant as she stands on the precipice of the slope. As she descends, the camera automatically adapts, transitioning from ultra-wide to telephoto, capturing every move as she maneuvers the moguls. This is extremely intelligent footage, allowing you to not only share smooth, pro-quality content, but to stay fully engaged in life’s most invigorating moments. And bonus, you get to keep your hands nice and warm.
Imint is another Qualcomm Platform Solutions Ecosystem program member that’s helping enhance your platform experiences. Imint’s Vidhance video enhancement software works with our 6th gen Qualcomm AI Engine to intelligently track the object in a video and eliminate distortion often seen when toggling between different lenses in videos, aligning each shot flawlessly for super-steady footage. Using Qualcomm Spectra Triple ISP hardware allows Vidhance MCT (Multi Camera Transition) to run in real time without any need of production calibration.
Vidhance AI-based EIS with AI Engine + Spectra ISP
May 19, 2021 | 0:30
Let’s ditch the slopes and transition to warmer weather. Say you’re outside and the sun is shining. You’ve got your Snapdragon 778G device in-hand — and you know your social followers are itching for new content. You hop on your skateboard and hit the pavement. As you shred your way down the sidewalk, EIS (Electronic Image Stabilization) makes every scene silky smooth and engaging to watch. No shakes, shudders, or blur — just a pro-quality glimpse of life in motion.
We’ve shown you how our cameras are elevated with the power of the 6th gen Qualcomm AI Engine, but that’s not all. Our extremely powerful engine also improves audio all around. Audio Analytic, one of our Qualcomm PSE program members, is making it possible for us to tag videos specifically based on sounds. What this means is that anyone can now filter a laughter-filled day at the beach or a rock concert within all their media library with Audio Analytic’s media tagging technology.
Cutting-edge mobile gaming
Whether you’re an aspiring esports competitor or a casual gamer, select Qualcomm Snapdragon Elite Gaming features on the Snapdragon 778G deliver desktop-quality gaming straight to your mobile device, so you can battle the best at a moment’s notice.
As many competitors would acknowledge, response times are vital in gaming — often making the difference between first and last place. Qualcomm Game Quick Touch decreases touch latency by up to 20 percent allowing instantaneous responses when they matter most. React in real time — jerk the wheel to avoid a collision, disarm your opponent before they attack, or leap out of harm’s way with milliseconds to spare. Especially in complex games with heavy workloads, fast responses put you at the head of the pack.
Another select Snapdragon Elite Gaming feature, Variable Rate Shading (VRS) offloads tasks from the GPU, resulting in an up to 30 percent performance improvement while maintaining high graphical fidelity without draining more power. With the GPU unencumbered, developers can create more unique and complex game worlds — meaning more immersive gaming worlds and longer game play for you.
ISV companies like Lofelt maximize the capabilities of Snapdragon 778G. Lofelt HD Haptics allow developers to customize and curate your sensory experiences during gameplay, adding another dimension to multimedia content. Imagine feeling the explosions and collisions happening in a game through your device. After all, full immersion isn’t just about seeing and hearing — it’s about feeling the adventure as it unfolds.
You deserve Snapdragon 778G 5G
We truly believe everyone deserves a Snapdragon device in their hand and that our technology helps people to chase their dreams. The future is in your hands — literally. Take hold of your Snapdragon 778G 5G-powered device and all of the possibilities this platform ushers in. Whether you’re skyrocketing into esports fame, growing your vlog, or advancing your multimedia passion into a fulfilling career, this platform is your greatest asset.
You deserve to make your dreams a reality — to bridge the gap between what could be and what is. You deserve the experiences that come with a Snapdragon 778G 5G powered phone.