OnQ Blog

How ASUS ZenFone AR goes “beyond reality” with Snapdragon

Aug 4, 2017

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Powered by the Qualcomm Snapdragon 821 Mobile Platform, the ASUS ZenFone AR expands your world through AR and VR.

To truly “get” AR, you need to experience it firsthand. That’s the idea behind “Beyond Reality,” two experiential events hosted by ASUS for the debut of the ASUS ZenFone AR. Held in San Francisco and New York City, the events showcased the impressive Tango-enabled, Google Daydream-ready AR and VR capabilities of the smartphone, powered by the Snapdragon 821.

Meet the ZenFone AR: A reintroduction

The Asus ZenFone AR is the world’s first 5.7-inch phone with Tango and Daydream. Together, these technologies are changing the way people interact with the world.

The sensors and computer vision technologies within the ASUS ZenFone AR allow it to track motion, understand its environment, and perceive depth. The Tango-enabled device can then learn from this information — how it moves through an area; how far it is from the floor, walls, and objects; and how it interacts with virtual features in a 3D physical space.

The ASUS TriCam System is integrated into the ZenFone AR, so the phone is equipped with three cameras: a high-resolution, 23MP camera; a motion-tracking camera; and a depth-sensing camera. Working with Tango, these cameras can create a 3D model of the environment and locate the device as it engages with its surroundings, which combine for a wide range of eye-opening AR applications.

Demo days

To flex the smartphone’s AR muscles, ASUS invited the media and public to experience the ZenFone AR at events held at San Francisco’s Chandran Gallery and New York’s Milk Studio. In a series of rooms, ASUS highlighted different AR use cases in which the ZenFone AR excels: interior design, retail, single-player gaming, photo booths, and education.

Here’s a recap of those demos:

Interior design

Measuring tapes may soon be a relic of the past. In collaboration with Wayfair, an online furniture retailer, the Tango-enabled ZenFone AR lets users take measurements and place virtual furniture in a room.

Retail

Attendees were able to customize a BMW i3 and i8 with the BMW i Visualiser, using the ZenFone AR to modify the vehicle’s exterior and interior to their liking.

Gaming

Tango augmented reality technology also enhances the single-player gaming experience, allowing players to interact with their surroundings like never before. Visitors played Slingshot Island using the ZenFone AR as a motion controller to fling objects in virtual worlds, scaled to fit the entertainment demo room.

Photo sharing

Guests were able to try out 8i’s Holo app on the ZenFone AR. Users could download different 3D virtual objects, and capture videos and images of themselves interacting with these objects in AR.

Education

In both cities, ASUS featured two educational mobile apps: Expeditions AR and Solar Simulator.

Expeditions AR is an augmented reality app that brings the world into the classroom. Visitors got an up-close look at phenomena they might never get to witness firsthand, such as volcanoes, tornadoes, and strands of DNA. Visitors interacted with Solar Simulator, an app that teaches them about the relative scale of the solar system. Users virtually “placed” the sun and planets around the room, engaged with each planet, and took a closer look at its orbit, moons, and distance from other planets.

Through “Beyond Reality,” ASUS demonstrated the different ways our smartphones can elevate our real-world experiences through a variety of augmented reality applications.

The ASUS ZenFone AR is available today.