Jun 1, 2017
Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
The man behind the world’s most popular mobile OS is at it again: Andy Rubin, co-founder of Android, this week launches Essential Products, “a new kind of company to build solutions for the way people want to live in the 21st century.” That first solution — the Essential Phone powered by the Qualcomm Snapdragon 835 Mobile Platform — is debuting as well.
Why Qualcomm Technologies? According to Essential Products Vice President of Hardware Joe Tate, “We evaluated all of the available mobile processing solutions for our device. This SoC is the world’s first mobile SoC fabricated with a 10nm process. The advanced manufacturing process, along with the custom heterogeneous computing architecture, uses 35 percent less board area and 25 percent less power than the previous generation flagship processor.”
That extra space in the Essential Phone can accommodate a bigger battery, a 3040mAh cell, which means long battery life. “Although the cell is larger than other mobile devices,’ charging isn’t compromised with our miniature 27W USB Power Delivery adapter, allowing for exceedingly fast recharge times without compromising battery safety,” says Tate.
Thanks to the Snapdragon 835, you’ll enjoy high-end graphics courtesy of the Qualcomm Adreno 540. The GPU, which is 25 percent faster than its predecessor, is designed to deliver real-life-quality visuals for exciting immersive experiences. The Essential Phone incorporates additional Qualcomm Technologies solutions, including the Snapdragon X16 LTE modem and Qualcomm TruSignal technology, which as Tate asserts, “is engineered to maximize internet speed and performance, and allow you to connect to almost any cellular network in the world." The Snapdragon modem also integrates 802.11ac with 2x2 MU-MIMO, designed to supercharge your Wi-Fi connections even in crowded places. The Essential Phone’s built-in High Power UE (HPUE) support for extended cellular coverage is powered by Qualcomm Technologies' envelope tracking technology for superior power efficiency and long battery life.
The Essential Phone isn’t just premium on the inside; the sleek and durable phone features a 5.72-inch bezel-less display with a titanium enclosure, a ceramic back, and Gorilla Glass 5. While beautiful, the edge-to-edge display can be a challenge for traditional touch controllers; they’re either incapable of supporting such a display or they don’t perform adequately. That’s why Essential is using the Qualcomm improveTouch technology. High-performance touch-processing algorithms and noise filters, which run on the 835’s Qualcomm Hexagon DSP, provide a fluid user experience in virtually any environment. So, even in rainy conditions, the phone will support wet, multi-finger tracking (in other words, a great touch user experience).
The company also relied on Snapdragon for its Essentials 360 camera, a miniature magnetic attachment that you can use to capture brilliant 360° videos and photos. The camera integrates the Snapdragon Connected Camera Platform, which features the Snapdragon 625 SoC.
Essential’s flagship phone is the first and central component of Rubin’s vision for a connected future — one where “everything just happens like you think it should,” as Tate describes it. Next up in Essential’s play-nice-with-everyone ecosystem: a home assistant simply called Home.
You can reserve your Essential Phone in Black Moon or Pure White (Stellar Grey and Ocean Depths coming soon) as well as a 360-degree camera accessory on the Essential.com web site.