May 22, 2017
Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
Buying a router - what consumers are looking for
May 14, 2018 | 1:12
Over the last year, we’ve talked about and witnessed a significant sea change in home networking. A new category of home networks has been introduced, called mesh networks. Mesh networks come in sets of two or three routers and are distributed throughout the home. They are designed to deliver “set-it-and-forget-it” simplicity and corner-to-corner Wi-Fi coverage. By nearly any measure, the last year has been a resounding success story of technology transition, with widespread acknowledgement that mesh is the home networking model of the future. Nearly every mesh networking product launched or announced is based upon our platforms and uses elements of our revolutionary Qualcomm SON feature suite.
A common question we get, from our customers or media, is why we believe mesh networks represent the full future of home networks versus a small niche in the market. To help answer this question, we commissioned a consumer study to see what’s actually driving the surge in mesh networking sales and see how broad the appeal is for consumers. We asked consumers what they think of their current setup; whether they experience issues; how, when, and why they make decisions to buy new routers; and what resonates with them from a product marketing perspective. Spoiler alert: mesh networks are here to stay.
There’s a lot more to learn in the full e-book outlining key takeaways from our study.
We’re looking forward to sharing updates with you as we continue to drive the mesh networking trend. Sign up for our networking newsletter to keep up with the latest.