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Experience the future of quality audio at CES

3 de ene. de 2017

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

At Qualcomm Technologies International audio is in our DNA. This expertise combined with our strong heritage in mobile, Wi-Fi, and Bluetooth connectivity puts us in a unique position to drive innovation in audio right across the consumer electronics ecosystem. At CES this year we’ll be demonstrating how we work across a wide range of categories and applications to help our customers deliver high quality, truly immersive audio experiences at home, on the move, and in the car.

Our audio technologists are executing on our vision to deliver audio from any source to any device at the highest quality. At CES visitors to our customer experience showroom at the Qualcomm booth can experience first-hand how we are working to help make this vision a reality.

We’ll be showcasing our complete portfolio of audio platforms and technologies for existing and emerging audio categories, including solutions for Bluetooth Headsets, Bluetooth Speakers, Soundbars, Whole Home Audio, Smart Speakers and Hearables. You can see why some of the world’s leading audio companies are working closely with us to bring exciting new sound and control to your audio. I’m particularly excited to show visitors how our platforms and technologies are supporting innovation in key trends for audio in 2017 including:

Truly wireless earbuds

Demand for small form factor, totally wireless headsets is rapidly growing. Imagine streaming from your phone to one earbud, which connects to the second without wires, without sacrificing sound quality, and with low power consumption to hold a charge longer. To do it right isn’t easy, and we’re helping our customers to eliminate wires in new ways.

We’re also seeing the emergence of a new ‘hearables’ category which sees the convergence of traditional audio device features with wearable technology features in ultra-small form factor devices. Users want more fully featured headsets combined with total freedom while listening, easy portability for sports and travel, and not having to worry about wires tangling or getting caught in head gear. Our Qualcomm TrueWireless Stereo technology is the result of years of premium audio and connectivity research and development targeting exciting new wireless headset use cases. The time is now right for the industry and consumers to embrace this new category and TrueWireless Stereo, combined with our Bluetooth audio SoC platforms is designed to help our customers deliver a high quality, superior user experience.

Our breakthrough Bluetooth audio system-on-chip with ANC technology

Our active noise cancelling technology is engineered so audiophiles can enjoy a superb audio experience in any environment without sacrificing quality. By combining this technology with our CSR8675 platform, we are bringing the world our breakthrough Bluetooth audio system-on-chip with an advanced audio solution. The new feature is designed to reduce the complexity and cost of adding active noise cancelling to headphones by eliminating the need for a separate ANC chip, helping manufacturers reduce the time required to deliver premium audio experiences in much smaller form factor designs.

Smart speakers for the always-on world

Consumer appetite for intelligent, intuitive speakers, and voice-enabled home assistants is growing fast as technology improves and people turn to the simplicity of voice control in their homes, cars, and offices. At CES we’ll be demonstrating our integrated, fully featured platform that includes always-on, low-power keyword activation with support for ‘barge-in’ use cases, multi-mic noise suppression, beam-forming, and echo cancellation for advanced speech and natural language recognition. Our integrated, optimized platforms are engineered to support superior connectivity, voice control, and processing quality with audio performance.

High resolution wireless audio

Qualcomm aptX HD audio coding technology is designed to deliver superior-quality audio over Bluetooth by supporting 24-bit music quality. aptX HD is built on a legacy of use in the professional audio industry and is quickly gaining momentum in consumer electronics. The technology has rapidly been adopted by companies including LG, Astell and Kern, and Audio Technica, with others in development. Now, with the move by some smartphone OEMs to ditch the audio jack it’s going to be a key factor in ensuring the user experience isn’t compromised as the industry makes the shift to wireless and the industry can deliver high quality sound over Bluetooth from source device to headphones or speakers.

Visit the Qualcomm booth #10948 in Central Hall to check out our audio demos for yourself. If you’d like more information on our audio solutions or you’d like to set up a meeting at CES please contact us.

• Don’t miss the rest of our CES 2017 coverage.

Qualcomm TrueWireless Stereo, CSR8675, and Qualcomm aptX are products of Qualcomm Technologies International, Ltd.

“This post was originally published on 1/3/17. A corrected version was published on 1/18/17.

Anthony Murray

Senior Vice President and General Manager, Voice and Music, IoT

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Making virtual reality truly immersive

Virtual Reality has been touted for the past several years as the next big thing – and its history goes back even further than many of us realize (the first prediction of VR goes back to a science fiction story from the 1930s!) – but now we may have reached an inflection point for VR.

With the advances in technology fueled by the mobile industry, much of what was considered sci-fi (even in the previous incarnations of VR) is now becoming reality. Life-like visual and audio processing, movement and positional tracking as well as haptic and integrated sensory feedback are realities today making VR immersive in ways only imagined before. 

Creating immersive VR experiences involves bringing together these interactive technologies that are intuitive for the user – so it feels like you are there, practically reaching out and grabbing the controls of that virtual vehicle. And perhaps not surprisingly, we expect that the best VR experiences will be built on mobile technologies to offer people a truly untethered experience. This means that the devices we are using become a part of the world we’re immersed in instead of distracting from it.

During CES Qualcomm Technologies, Inc. demonstrated “Power Rangers: Zords Rising”, an immersive mobile VR experience that allowed users to gear up and experience what it’s like to be part of the Power Rangers team. This demo highlighted the power of the new Qualcomm Snapdragon 835 processor, which is designed to deliver immersive VR and augmented reality (AR) experiences.

For instance, the new Snapdragon 835 processor is engineered to support 6-degrees of freedom movement – the ability to translate through the virtual environment forward/backward, up/down, left/right and with pitch, roll, and yaw, crucial for creating a realistic sense of being inside the virtual world. And with real-world movement one needs life-like visual processing to deliver the smooth, visually rich experiences similar to our own natural vision. This is why we built sub-18 millisecond latency and 4K display at 60 frames per second in the Snapdragon 835. Likewise, in the real world, sound has a three dimensional profile that we use to orient ourselves. Therefore, the Snapdragon 835 supports 3D audio – VR has never sounded so good.

These are no small computational tasks. You might imagine (or have seen elsewhere) that achieving this degree of processing performance needs large, power hungry processors. The new Snapdragon is designed to deliver superior GPU and CPU performance per watt while also being 35% smaller than its predecessor. The smaller size and better performance means better immersion inside the virtual world and less distraction caused by the VR hardware in the real world – both are important when delivering compelling virtual experiences.

All of this is good news for developers, and even better news for those people who will be trying VR for the first time, as it means they won’t experience distractions like jerky movement, lag, or low resolution. And when built into an untethered, mobile experience – such as a headset – you can minimize the potential for device discomfort that would come from excess weight, heat or protruding wires.

Snapdragon processors and toolsets are designed to provide multi-processor computation coordination and energy management so that you can offer both an engaging VR performance as well as optimal device comfort.

When we put on our VR headsets, we gaze out at a world of opportunity for you to start developing your own VR experiences using the right immersive technologies to draw in your users and leave them craving more.

Are you ready to dive in and develop your own VR experience? Download our white paper, "Making Immersive Virtual Reality Possible in Mobile" to learn more; and be sure to have a look at the Snapdragon VR SDK.

For more ideas, take a look at Qualcomm’s announcements from CES.

 

Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.

 

30 de ene. de 2017