Jan 3, 2017
Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
At Qualcomm Technologies International audio is in our DNA. This expertise combined with our strong heritage in mobile, Wi-Fi, and Bluetooth connectivity puts us in a unique position to drive innovation in audio right across the consumer electronics ecosystem. At CES this year we’ll be demonstrating how we work across a wide range of categories and applications to help our customers deliver high quality, truly immersive audio experiences at home, on the move, and in the car.
Our audio technologists are executing on our vision to deliver audio from any source to any device at the highest quality. At CES visitors to our customer experience showroom at the Qualcomm booth can experience first-hand how we are working to help make this vision a reality.
We’ll be showcasing our complete portfolio of audio platforms and technologies for existing and emerging audio categories, including solutions for Bluetooth Headsets, Bluetooth Speakers, Soundbars, Whole Home Audio, Smart Speakers and Hearables. You can see why some of the world’s leading audio companies are working closely with us to bring exciting new sound and control to your audio. I’m particularly excited to show visitors how our platforms and technologies are supporting innovation in key trends for audio in 2017 including:
Truly wireless earbuds
Demand for small form factor, totally wireless headsets is rapidly growing. Imagine streaming from your phone to one earbud, which connects to the second without wires, without sacrificing sound quality, and with low power consumption to hold a charge longer. To do it right isn’t easy, and we’re helping our customers to eliminate wires in new ways.
We’re also seeing the emergence of a new ‘hearables’ category which sees the convergence of traditional audio device features with wearable technology features in ultra-small form factor devices. Users want more fully featured headsets combined with total freedom while listening, easy portability for sports and travel, and not having to worry about wires tangling or getting caught in head gear. Our Qualcomm TrueWireless Stereo technology is the result of years of premium audio and connectivity research and development targeting exciting new wireless headset use cases. The time is now right for the industry and consumers to embrace this new category and TrueWireless Stereo, combined with our Bluetooth audio SoC platforms is designed to help our customers deliver a high quality, superior user experience.
Our breakthrough Bluetooth audio system-on-chip with ANC technology
Our active noise cancelling technology is engineered so audiophiles can enjoy a superb audio experience in any environment without sacrificing quality. By combining this technology with our CSR8675 platform, we are bringing the world our breakthrough Bluetooth audio system-on-chip with an advanced audio solution. The new feature is designed to reduce the complexity and cost of adding active noise cancelling to headphones by eliminating the need for a separate ANC chip, helping manufacturers reduce the time required to deliver premium audio experiences in much smaller form factor designs.
Smart speakers for the always-on world
Consumer appetite for intelligent, intuitive speakers, and voice-enabled home assistants is growing fast as technology improves and people turn to the simplicity of voice control in their homes, cars, and offices. At CES we’ll be demonstrating our integrated, fully featured platform that includes always-on, low-power keyword activation with support for ‘barge-in’ use cases, multi-mic noise suppression, beam-forming, and echo cancellation for advanced speech and natural language recognition. Our integrated, optimized platforms are engineered to support superior connectivity, voice control, and processing quality with audio performance.
High resolution wireless audio
Qualcomm aptX HD audio coding technology is designed to deliver superior-quality audio over Bluetooth by supporting 24-bit music quality. aptX HD is built on a legacy of use in the professional audio industry and is quickly gaining momentum in consumer electronics. The technology has rapidly been adopted by companies including LG, Astell and Kern, and Audio Technica, with others in development. Now, with the move by some smartphone OEMs to ditch the audio jack it’s going to be a key factor in ensuring the user experience isn’t compromised as the industry makes the shift to wireless and the industry can deliver high quality sound over Bluetooth from source device to headphones or speakers.
Visit the Qualcomm booth #10948 in Central Hall to check out our audio demos for yourself. If you’d like more information on our audio solutions or you’d like to set up a meeting at CES please contact us.