Print is dead. Technology, smartphones in particular, killed it. So the popular narrative says. But what if technology is actually helping print — magazines and newspapers — tell a new kind of story?
Qualcomm has supported The New Yorker to bring a unique augmented reality experience to this year’s Innovators Issue. By downloading the Uncovr app from the Apple Store or Google Play, readers can transform the front and back covers, as well as special advertisements, into interactive art.
Designed by artist Christoph Niemann (@abstractsunday), the covers blend The New Yorker’s iconic art style with “invisible” 3-D elements that can only be fully experienced or “unlocked” with a phone or tablet. (Who says print doesn’t have a few tricks up its sleeve?)
When asked about working with technology, Niemann said, “I have a curiosity about any new medium, but there should be a visual and conceptual benefit. I loved the opportunity to draw something that breaks out from a 2D world to 3D world. With these covers, you really feel that you are inside the drawing.”
That’s the beauty of technology. It doesn’t have to be seen or felt to have an impact. At any given moment, we’re surrounded by countless innovations that are invisible to the naked eye but crucial to driving the future forward. This same concept is at play in the Qualcomm Invisible Museum, which was unveiled earlier this year at CES. Like The New Yorker covers, the Qualcomm Invisible Museum invites users to explore how technology can uncover the unseen possibilities in their lives.
Ready to experience the future of print in action? Grab The New Yorker from any newsstand and see for yourself how we’re helping to accelerate tech innovation.