OnQ Blog

Smartphone screens are now smarter under the sun with Snapdragon display tech

Apr 25, 2016

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Have you ever tried to watch a movie or play a game on your smartphone outdoors and the bright light of the sun overpowers and washes out the light from the display?

Well, the days of squinting at your smartphone screen, or even manually changing the brightness of the screen, may soon be over thanks to some clever display technologies developed by Qualcomm Technologies.

Qualcomm EcoPix is a technology integrated in the Qualcomm Snapdragon Display Engine, designed to ensure that your mobile display looks great even under tough lighting conditions. Other display technologies would simply crank up the screen brightness to compensate, at the expense of battery life.

With EcoPix display features, the Qualcomm Snapdragon processor is engineered to adjust the pixel value for each pixel on the screen, taking into account both the content being displayed, as well as the presence and intensity of any ambient light. In laymen’s terms, the smartphone screen will adapt to the lighting conditions by adjusting the pixel values in real time. This method can potentially reduce power consumption by up to 30 percent, while ensuring the display is neither too dark nor too bright for the eyes, and most importantly allowing you to view your screen even in the brightest conditions.

EcoPix has already been enabled on a number of commercial devices, including the Xiaomi Mi-5, Xiaomi Redmi Note3, OnePlus 2, and Google Nexus 6. And if your job—or possibly even your life, as depicted in our video—depended on working with mobile devices under the sun, you’ll especially appreciate what Ecopix brings to the table.

Qualcomm Ecopix, Qualcomm Snapdragon and Qualcomm Snapdragon Display Engine are products of Qualcomm Technologies, Inc.

Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Jerry Chang

Senior Manager, Marketing, Qualcomm Technologies

©2021 Qualcomm Technologies, Inc. and/or its affiliated companies.

References to "Qualcomm" may mean Qualcomm Incorporated, or subsidiaries or business units within the Qualcomm corporate structure, as applicable.

Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses. Qualcomm products referenced on this page are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Materials that are as of a specific date, including but not limited to press releases, presentations, blog posts and webcasts, may have been superseded by subsequent events or disclosures.

Nothing in these materials is an offer to sell any of the components or devices referenced herein.