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Qualcomm is #PrivacyAware – Are You?

Do you know why January 28 is celebrated around the globe?

2016년 1월 28일

Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

It’s Data Privacy Day! Qualcomm is proud to observe this special occasion because we strive to foster trust in the use of wireless technologies by helping to enable responsible information privacy and data security practices.   

Promoting data protection across the mobile ecosystem is one of our top sustainability priorities at Qualcomm. Cultivating trust through a foundation of security and privacy practices helps drive broader adoption and more personalized wireless technology offerings. In our Company, in our products and in the mobile industry, we’re working to process data responsibly and to make data more secure. Our approach is guided by our Privacy Guiding Principles, which we first published in 2012.

Pew Research Center’s recent study, Privacy and Information Sharing, caught our attention.  The study found that the phrase that best captures peoples’ views on the choice between privacy and disclosure of personal information is: “it depends.” The public’s views on what is often referred to as the key tradeoff of the digital economy—the exchange for value in return for consumers offering information about themselves—are shaped by both the conditions of the agreement and the circumstances of their lives.

People’s interest and overall comfort level when sharing data depends on the organization they are engaging with and how trustworthy or safe they perceive the entity to be.  In large part, this perception is shaped by what happens to the data after collection and how long that data is retained.

Qualcomm believes legislation should promote public trust in both the technology sector and the government—that’s why passage of the Judicial Redress Act, H.R. 1428, is important. The Act, which enjoys bipartisan support, would allow citizens of certain countries to seek access to their records when shared as part of a criminal investigation, to amend the records when they are erroneous and/or to seek redress if their records are unlawfully disclosed.

The U.S. Congress isn’t the only body discussing treatment of data; there are many other government dialogues underway on this issue.  Of particular interest to Qualcomm and many of our peer companies on both sides of the Atlantic are the ongoing negotiations to modify the U.S.-E.U. Safe Harbor Framework, which are scheduled to conclude at the end of this month. International data flows have become increasingly critical to the global economy, and mechanisms like Safe Harbor help keep people and companies connected and help to safeguard personal information. 

The outcomes of these governmental processes should help enhance consumer trust by advancing privacy and data security, while also promoting responsible international data transfers and international commerce. That way, when consumers decide whether or not to share their personal information, they can implement “it depends” with a bit more confidence.

Join us in celebrating privacy and discussing the future of data protection on social media using the hashtag #PrivacyAware.

Elisabeth Best

Sustainability and Wireless Reach Program Manager

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