As you may recall, earlier this year we encouraged Qualcomm employees to Take the Water Pledge and commit to one or more of 10 possible water-saving actions to reduce their water footprints for thirty days. Employees also had the opportunity to come up with their own “bonus pledges” and tell us additional ways they planned to reduce their water use.
The campaign also educated our employees about ”invisible,” or “virtual,” water: the hidden water that goes into producing the food we eat, the beverages we drink and the products we buy.
I am pleased to report that our employees rose to the challenge. More than 2,000 employees around the globe—from our offices in San Diego, Austin, Hyderabad and Beijing, to name a few—took the pledge to become water-saving champions.
In fact, 30 percent of participants came up with their own bonus pledges, which included commitments to plant drought-tolerant landscaping, install rain barrels and teach their children about water conservation.
If all of our employees kept their pledges, their collective savings total approximately 18.3 million gallons, or 69.3 million liters, of water (including “invisible” water) over the course of the month. That’s enough water to fill more than 27 Olympic-sized swimming pools!
Our employees and our friends in the community (including some with four legs and fur) took to social media to promote the campaign using the hashtag #WhyWaitToSaveWater. Our efforts were also featured by the Bay Area Council and on California’s Save Our Water blog.
Qualcomm Incorporated made a $10 donation to support World Wildlife Fund’s freshwater programs globally in honor of our each employee who participated, for a total donation of over $20,000.
We hope our employees will continue to honor their pledges now that the campaign has concluded—I know I personally plan to keep up my pledges to bring reusable bags to the store, wash only full loads of laundry and avoid washing my car (as much as possible).